How can you optimize link building across platforms?

Without the ability to measure results, goals and metrics are worthless. Design your metrics to be trackable. For any link that is posted anywhere, make sure it has a properly configured set of UTM parameters for proper result tracking.

Understand your audience persona: B2B or B2C? Age groups? Which platform fits both audience type and age group? Create segments and sub segments then dig deeper with UTM tracking, short URL tracking and so on… Content direction and type? Is it educational? Questions or informative? Is it an image or me a video? Add meta tags to your assets. SEO is not just on-site work but everything you add to make the search engine understand your content and links is crucial.

The rapid evolution of the digital world has made an impact on nearly every aspect of life, including how people behave and communicate. Different digital platforms often attract different types of audiences, encourage different types of behavior, and are suitable for different types of content. As such, understanding these differences is crucial when it comes to effectively engaging with your audience and posting content online.

Adding value on social networks involves understanding your audience's needs and preferences, and consistently providing content that educates, entertains, or inspires them. Engage actively with your followers, respond to their comments and messages, and cultivate a community where your audience feels heard, appreciated, and part of a shared experience.

Quality content is by far the most crucial aspect of link building. If you don't have content and assets that are truly valuable, quality links will be near impossible to naturally build. Start with building valuable and relevant (link worthy!) content for your audience first and foremost!

Building genuine relationships online and in real life requires a deep sense of authenticity, openness, and respectful communication where all parties feel seen and heard. It's about creating a meaningful dialogue, sharing valuable insights and experiences, and consistently being there for your community, while also being open to feedback and conversations, allowing for a reciprocal and trust-based relationship to flourish.

Find relevant websites and influencers: You can use a variety of tools to do this, such as Google Search, Ahrefs, and BuzzSumo. Create valuable content: you need to create valuable content that they will want to link to. Reach out to them: Introduce yourself, tell them about your content, and ask if they would be interested in linking to it. Be patient and persistent: Building relationships and outreach for link building takes time and effort. Don't expect to get results overnight. Just keep creating valuable content and reaching out to people, and eventually you will start to see results.

By assessing key performance indicators (KPIs) and metrics, you gain actionable insights that can guide improvements, optimize results, and ultimately drive your business or project towards its objectives. Monitoring analytics involves the consistent tracking and analysis of data to understand user behavior, measure the effectiveness of strategies, and inform decision-making processes.

Be sure to pay attention to HTML attributes when getting links! 1. `href`: This attribute is essential and specifies the destination URL. It is the primary attribute for creating a hyperlink. 2. `target`: It determines how the link opens. For backlinks, it's generally recommended to use `target="_blank"` to open the linked page in a new tab or window, keeping the user on your site. 3. `rel`: The `rel` attribute defines the relationship between the current document and the linked document. For backlinks, you can use `rel="nofollow"` to indicate that the link should not influence search engine rankings. 4. `title`: This attribute provides a text description of the link, which appears as a tooltip when the user hovers over the link.

A strategy to create unique and helpful content that people will want to link back to you is infographics or stats. Reporters and writers like to include stats in their writings (and they’ll usually cite the source)

Measure, learn and iterate Are your posts getting the engagement you expect? If not, experiment with different content types, posting times, and strategies. Learn from your successes and failures, and continually iterate on your approach based on what the data tells you. Once you understand the nuances of each platform, it's crucial to adapt your content accordingly. For example, a long-form blog post that works well on LinkedIn may need to be shortened and made more visual for Instagram or broken down into bite-sized, intriguing tidbits for Twitter.