How can you optimize the customer journey with CRO strategies?

Here is why it is most important: ?? CRO Lays a vital role in digital marketing by enabling businesses to build and maintain strong relationships with customers ?? It helps personalize marketing efforts, make data-driven decisions, and ultimately improve customer satisfaction and revenue generation. ?? CRO helps manage leads effectively. It tracks leads from the initial contact to conversion, ensuring that no potential customers fall through the cracks.

In my experience, CRO is crucial to guide your customers to find what they are looking for easily. An example of this is that a CRO Expert must ensure that anything a store is trying to sell, must be at a two clicks away. Nothing more. What does this mean? It is like a customer is looking for something, that product should be just two clicks away. This is done by researching the customer's behaviors, which is in simple terms CRO. Imagine your store has 10 different top-performing products, but you are offering a new product line. Now how you add new products in your store, that must be backed by some strategies and a CRO expert helps you build those data-driven strategies.

A big mistake many marketers and businesses make is focusing mainly on attraction: getting more and more traffic to our website. While it's important to attract customers to your site, these visits will not serve you of anything of they don't convert. So analyzing conversion and engagement metrics on every channel (website, social media) becomes key to the success of every digital marketing effort. CRO gives us the opportunity to take data-based decisions, reduce costs and exponentially increase the impact and results of our marketing campaigns. It's not all about traffic, impressions, views. It's about engagement, sales, conversions. These are the main driver of growth.

Here is how you can do it easily: ?? Start by clarifying your objectives for mapping the customer journey. ?? Create detailed customer personas representing your typical customers. ?? Identify all the touchpoints where customers interact with your brand. ?? Define the key stages a customer goes through, from awareness to purchase and post-purchase. ? Lastly use a visual tool like a flowchart or diagram to map the customer journey. ? Then, Analyze the customer journey map to identify opportunities for improvement. Is'nt it simple?

My main prioritization factor is potential impact and finding a balance between impact and ease of implementation. Try to identify low-hanging-fruits, those pages that are key for customers to make a purchase or conversion and that we could significantly increase impact by making small and easy optimizations on them. I like to analyze high traffic pages as well and look for opportunities to increase conversions, to leave a clearer message and call-to-action.

To implement CRO effectively you require a combination of testing experience, UX design, technical, analytical/statistical skills and online psychology. The starting point should be to establish how your going to interrogate your users data, is it surveys, is it GA4, is it heat maps, is Usability testing and more. There are lots of ways to establish patterns of behaviour that can be used to produce behavioural hypothesis, from which you can design a testing programme. This can then be delivered through A/B testing software to find changes that provide a positive influence on your website conversion metrics (which you define).

A couple of other CRO strategies that can optimise the customer journey are: - Clear Call-to-Actions (CTAs) can really help customers to complete important actions on your website. - Reviews on your websites help gain the trust of potential customers which leads to more conversions. - Information consistency on your web and other channels can increase conversions. - Finally, fast and timely customer service through chat bots/live chat on your website can increase conversions.