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How can you negotiate with millennial customers in direct sales?

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Millennials are a huge and diverse market segment, but they also pose some unique challenges for direct sales professionals. They are savvy, skeptical, and socially conscious, and they value authenticity, personalization, and convenience. How can you negotiate with them effectively and close more deals? Here are some tips to help you.

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1 Know your audience

Before you approach a millennial customer, do some research on their needs, preferences, and values. Use social media, online reviews, and referrals to get insights into their pain points, goals, and interests. Tailor your pitch and offer to match their specific situation and show them how your product or service can solve their problems or enhance their lives.

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Ankush G.

Assistant Manager Business Development ( SLED ) at Compunnel Inc.
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Sure, here's a concise version: 1. **Authenticity and Transparency**: Be genuine and transparent in your interactions. 2. **Value Proposition**: Highlight how your product or service solves their problems or aligns with their lifestyle. 3. **Personalization**: Tailor your approach to their needs and interests. 4. **Digital Communication**: Utilize social media and other digital channels for engagement. 5. **Educational Content**: Provide informative content to help them make informed decisions. 6. **Social Proof**: Share testimonials and reviews to build trust. 7. **Flexibility**: Be open to negotiation and customisation.

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2 Build trust and rapport

Millennials are not easily impressed by sales gimmicks or hard-sell tactics. They want to deal with someone who is honest, transparent, and respectful. To build trust and rapport with them, use a conversational tone, share stories and testimonials, and avoid jargon and hype. Listen to their concerns and questions, and address them with facts and evidence. Show them that you care about their satisfaction and success, not just your commission.

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3 Offer value and flexibility

Millennials are looking for value and flexibility in their purchases. They want to get the best quality, service, and price for their money, and they are willing to compare and negotiate. To offer value and flexibility to them, highlight the benefits and features of your product or service, and explain how they differ from your competitors. Offer discounts, incentives, or bonuses for referrals, loyalty, or bulk orders. Be prepared to adjust your terms, delivery, or warranty to accommodate their needs and preferences.

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4 Use technology and social proof

Millennials are tech-savvy and connected, and they rely on technology and social proof to make their decisions. They prefer to communicate via email, text, or chat, and they expect fast and convenient responses. They also trust the opinions and recommendations of their peers, influencers, and experts more than traditional advertising or marketing. To use technology and social proof to your advantage, leverage digital tools and platforms to reach out, follow up, and close deals with them. Provide them with testimonials, reviews, ratings, or case studies to show them the credibility and popularity of your product or service.

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5 Ask for the sale and follow up

Millennials are not afraid to say no or walk away if they are not satisfied or convinced by your offer. They are also not loyal to brands or products, and they are open to switching or trying new options. To ask for the sale and follow up with them, use a confident and assertive tone, but not aggressive or pushy. Summarize the value proposition and the benefits of your product or service, and ask for their opinion or feedback. If they are ready to buy, guide them through the process and confirm the details. If they are hesitant or need more time, offer to send them more information or schedule a follow-up call or meeting. After the sale, thank them for their business, ask for referrals, and keep in touch until they receive their product or service and are satisfied with it.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you negotiate with millennial customers in direct sales?

1

2

3

4

5

6

1 Know your audience

2 Build trust and rapport

3 Offer value and flexibility

4 Use technology and social proof

5 Ask for the sale and follow up

6 Here’s what else to consider

Direct Sales

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How can you negotiate with millennial customers in direct sales?

1

2

3

4

5

6

1 Know your audience

2 Build trust and rapport

3 Offer value and flexibility

4 Use technology and social proof

5 Ask for the sale and follow up

6 Here’s what else to consider

Direct Sales

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