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How can you negotiate a fair revenue split with affiliates in a new market?

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If you have a startup that wants to expand into a new market, you might need to partner with local affiliates who can help you reach and serve customers. Affiliates are independent entities that promote and sell your products or services for a commission. However, finding and negotiating with affiliates can be challenging, especially if you have different expectations and preferences. How can you negotiate a fair revenue split with affiliates in a new market? Here are some tips to help you.

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Karthikeyan R

Digital lead farming through Content Design
Max Volokhoff

Marketing Innovation, VC, R&D, Growth, Building startups for corporations

1 Know your value proposition

Before you approach potential affiliates, you need to have a clear and compelling value proposition for your startup. What problem are you solving, what benefits are you offering, and what makes you different from competitors? You also need to know how much value you are creating for your affiliates, such as increasing their traffic, conversions, or reputation. Your value proposition will help you communicate your vision, attract the right affiliates, and justify your revenue split.

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Karthikeyan R

Digital lead farming through Content Design
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Improving your statement for a local business startup's primary goal of attracting visitors and generating leads: "The core objective of a local business startup is to establish a strong physical presence that resonates with visitors. To achieve this, prioritize the following strategies: 1. Create a robust online presence, including Google Maps location mapping, to make your business easily discoverable. 2. Clearly outline the range of services you provide, ensuring potential customers have a comprehensive understanding of what you offer. 3. get positive reviews from satisfied clients, as these serve as valuable endorsements and build trust in your business.

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2 Research the market and the affiliates

To negotiate a fair revenue split, you need to understand the market and the affiliates you are targeting. You should research the market size, demand, competition, regulations, and trends. You should also research the affiliates' audience, niche, reputation, performance, and goals. This will help you identify the best fit, the most potential, and the most reasonable revenue split for each affiliate. You can use tools like SimilarWeb, Alexa, or SEMrush to analyze websites and social media platforms.

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3 Offer a win-win scenario

When you negotiate with affiliates, you should aim for a win-win scenario that benefits both parties. You should not focus on the revenue split alone, but also on the terms and conditions of the partnership, such as the duration, the exclusivity, the payment methods, the tracking, and the support. You should also consider other incentives, such as bonuses, discounts, free trials, or referrals. You should show how your offer aligns with the affiliates' interests, needs, and goals, and how it creates value for both sides.

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Joel Rosenbaum
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Many start-ups make the mistake of not understanding their potential partner’s business model. For instance, when approaching banks, many start-ups do not realize that the financial institution does not necessarily make money the same way the fintech does, and a financial institution will not invest resources to integrate a fintech if the volume is not there (among other reasons). Institutional partners have substantial risk and compliance obligations, which bring costs. Solid pitches usually take into account the partner’s business model.

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4 Be flexible and respectful

Negotiating with affiliates is not a one-time event, but an ongoing process that requires flexibility and respect. You should be open to feedback, suggestions, and adjustments from your affiliates, and be willing to compromise if necessary. You should also respect their opinions, preferences, and concerns, and avoid being pushy, aggressive, or dishonest. You should maintain a positive and professional relationship with your affiliates, and communicate regularly and clearly.

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5 Test and optimize

Finally, you should test and optimize your revenue split and your partnership with your affiliates. You should monitor and measure the results of your affiliate marketing campaign, such as the traffic, conversions, sales, and revenue. You should also collect feedback from your affiliates, such as their satisfaction, challenges, and recommendations. You should use data and feedback to evaluate your revenue split and your partnership, and make changes if needed. You should also celebrate and reward your affiliates' achievements, and seek new opportunities to grow together.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Max Volokhoff

Marketing Innovation, VC, R&D, Growth, Building startups for corporations
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The main recommendation is to spend less time thinking in the beginning, and move on to the test faster. The critical point is whether your product and the audience you are trying to offer it to are similar or not. Is there a conversion? If there is, then you can think about the terms and conditions and how much value you give and can give. But now your position will be much stronger than discussions without numbers and confirmed conversion.

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Supun Abeynayake

3-PL Fulfilment warehouse partnership Management Service
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You are entering in to a new market where affiliates may already have strong position, they already know their customers needs and wants , align your products and sales channels with affiliates in mind,allow the affiliates to be part of your start up journey , get constant feed back from your affiliates how you can align your product or services to best fit in to their sales channels

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How can you negotiate a fair revenue split with affiliates in a new market?

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2

3

4

5

6

1 Know your value proposition

2 Research the market and the affiliates

3 Offer a win-win scenario

4 Be flexible and respectful

5 Test and optimize

6 Here’s what else to consider

Startup Development

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How can you negotiate a fair revenue split with affiliates in a new market?

1

2

3

4

5

6

1 Know your value proposition

2 Research the market and the affiliates

3 Offer a win-win scenario

4 Be flexible and respectful

5 Test and optimize

6 Here’s what else to consider

Startup Development

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