How can you navigate power dynamics when persuading program stakeholders?

1 Understand the power sources

Before you approach any stakeholder, you need to understand what sources of power they have and how they use them. Power sources can include formal authority, expertise, information, relationships, reputation, or resources. For example, a senior executive may have formal authority and resources, while a technical expert may have information and expertise. By identifying the power sources, you can tailor your persuasion strategy to address their needs, interests, and concerns.

2 Build rapport and trust

Power dynamics can create barriers to communication and collaboration, especially if there is a perceived gap or conflict between your and the stakeholder's goals. To overcome this, you need to build rapport and trust with the stakeholder, by showing respect, empathy, and appreciation. You can also use active listening, open-ended questions, and feedback to demonstrate your understanding and willingness to learn from them. By building rapport and trust, you can reduce the resistance and increase the receptivity to your program.

3 Use evidence and logic

Another way to navigate power dynamics is to use evidence and logic to support your program proposal. You need to show the stakeholder how your program aligns with their goals, values, and expectations, and how it will benefit them and the organization. You can use data, facts, examples, or testimonials to back up your claims and show the credibility and feasibility of your program. You can also use comparisons, analogies, or scenarios to illustrate your points and make them more relatable.

4 Appeal to emotions

While evidence and logic are important, they are not enough to persuade someone who has a different power source or perspective. You also need to appeal to their emotions, by using stories, metaphors, or visuals to connect with them on a personal level. You need to show the stakeholder how your program will make them feel, such as proud, excited, or satisfied. You can also use positive emotions, such as hope, gratitude, or curiosity, to inspire them and motivate them to take action.

5 Negotiate and compromise

Sometimes, you may not be able to persuade the stakeholder completely, or you may face some objections or resistance. In that case, you need to negotiate and compromise with them, by finding common ground and mutual benefits. You can use techniques such as framing, anchoring, or concession to influence the stakeholder's perception and behavior. You can also use incentives, trade-offs, or contingencies to create a win-win situation for both parties.

6 Follow up and maintain relationships

Finally, after you have persuaded the stakeholder, you need to follow up and maintain the relationship with them. You need to thank them for their support and cooperation, and keep them updated on the progress and outcomes of your program. You also need to solicit their feedback and input, and address any issues or concerns they may have. By following up and maintaining relationships, you can ensure the stakeholder's continued engagement and commitment to your program.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?