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How can you monitor your online reputation on a budget?

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Your online reputation is the sum of all the opinions, reviews, ratings, comments, and mentions that people have about your brand on the internet. It can affect your credibility, trust, and sales, so it's important to monitor it regularly and respond to any feedback or issues. But how can you do that without spending a fortune on tools and services? Here are some tips to help you monitor your online reputation on a budget.

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Opal J .Y. Yang

Fintech | Financial Trading Services| Regulation| Sales Vision| Chinese Markets
Egline Samoei CIM Digital Marketer, MMSK

Digital Marketer, Digital Marketing Trainer, Social Media Analyst, Generative AI Enthusiast, and Author of the Digital…
Anurag Salunke

Neuromarketer | Designer of the logo of Prestigious Savitribai Phule Pune University (75th Anniversary) | Consumer…

1 Use Google Alerts

Google Alerts is a free service that lets you track any keywords or phrases that are relevant to your brand, such as your name, products, competitors, or industry. You can set up alerts to receive email notifications or RSS feeds whenever Google finds new results for your queries. This way, you can stay on top of what people are saying about you online and react quickly if needed.

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Opal J .Y. Yang

Fintech | Financial Trading Services| Regulation| Sales Vision| Chinese Markets
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1. Open Dialogue ???: Let us maintain sincerity in our discussions and express our individual objectives distinctly. 2. Enhance Capabilities ??: Providing them with access to superior educational resources and tools ?? to assist them in elevating their performance. 3. Extend Appreciation ??: It is universally well-received to be recognised for one's efforts, hence it is vital to acknowledge achievements, regardless of their scale. Let's ensure that they feel integrated into our organisation ?? and not merely perceived as a sales channel. This collaborative approach will contribute to our collective success ??.

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Egline Samoei CIM Digital Marketer, MMSK

Digital Marketer, Digital Marketing Trainer, Social Media Analyst, Generative AI Enthusiast, and Author of the Digital Trends and Insights Newsletter
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Google Alerts is an easy free way I use to monitor my personal brand mentions and those of my clients. When setting up the alerts, ensure you are specific with mentions and misspellings of mentions associated with your brand.

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2 Check social media platforms

Social media platforms are where most of the conversations about your brand happen, so you need to monitor them closely. You can use the native search functions of each platform to find mentions of your brand or related topics, or use tools like Hootsuite or Buffer to manage multiple accounts and keywords. You can also create lists of influencers, customers, or prospects to follow and engage with. Don't forget to check your direct messages, comments, and reviews, and reply to them politely and professionally.

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Egline Samoei CIM Digital Marketer, MMSK

Digital Marketer, Digital Marketing Trainer, Social Media Analyst, Generative AI Enthusiast, and Author of the Digital Trends and Insights Newsletter
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Social media is another great avenue to listen and monitor what customers or people are saying about your brand. A platform like X (formerly Twitter) offers a great opportunity since conversations are public. You can use specific search parameters to search for certain keywords or mentions. Alternatively, you can invest in tools such as Talkwalker, Meltwater, and Brandwatch for automated social listening

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3 Explore review sites and forums

Review sites and forums are another source of valuable feedback and insights about your brand. You can use sites like Trustpilot, Yelp, or TripAdvisor to see what customers are saying about your products or services, and respond to their reviews to show your appreciation or address their concerns. You can also join forums and communities related to your niche or industry, and participate in discussions, answer questions, or share useful information.

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4 Analyze your website and blog

Your website and blog are your own digital assets, so you need to monitor how they perform and how they affect your online reputation. You can use tools like Google Analytics or WordPress to track your traffic, conversions, bounce rate, and other metrics that indicate how well your site and content are attracting and retaining visitors. You can also use tools like Moz or SEMrush to check your SEO ranking, keywords, backlinks, and competitors.

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5 Survey your customers and prospects

One of the best ways to monitor your online reputation is to ask your customers and prospects directly. You can use tools like SurveyMonkey or Typeform to create and send online surveys to your email list, social media followers, or website visitors. You can ask them about their satisfaction, loyalty, preferences, expectations, or suggestions for improvement. You can also incentivize them to complete the survey by offering a discount, a freebie, or a chance to win a prize.

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6 Learn from your competitors

Finally, you can monitor your online reputation by comparing it to your competitors'. You can use the same tools and methods mentioned above to research what people are saying about them online, how they rank on search engines, how they interact with their audience, and what they offer. You can learn from their strengths and weaknesses, and identify gaps and opportunities to differentiate yourself and improve your reputation.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Anurag Salunke

Neuromarketer | Designer of the logo of Prestigious Savitribai Phule Pune University (75th Anniversary) | Consumer Behaviour | PhD Scholar | TATA
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One of the key strands of the DNA Reputation Management is Communication. Media is a tool of communication. Marketers often make it a one way street and lose their reputation. The best way to organically be at the top is to communicate and owe up the shortcomings when the consumers complain. It is vital to include them during the highs too. Providing a sense of belongingness to the audience automatically takes good care of your online reputation.

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How can you monitor your online reputation on a budget?

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1 Use Google Alerts

2 Check social media platforms

3 Explore review sites and forums

4 Analyze your website and blog

5 Survey your customers and prospects

6 Learn from your competitors

7 Here’s what else to consider

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