How can you modernize your lead generation campaigns?

First, pinpoint where your customers converse. Make that your primary channel, while using others for amplification. This focused approach ensures resonance. In this vast social media bazaar, every brand whispers, yet few truly resonate. Success lies not in sheer volume but in crafting authentic dialogues. Here's the key: occasionally, dare to be divisive. While blending brands become background, the audacious ones, diving into a niche, provocative subjects, etch lasting imprints. In our content-crammed era, it's not about being the loudest but the most unforgettable. Strategic boldness separates leaders from the din.

B2B marketers face the challenge of creating engaging content, analyzing vast amounts of data, and optimizing advertising campaigns, but AI is becoming the indispensable tool that can help businesses overcome these challenges, fostering efficiency, personalization, and strategic decision-making. HOW - AI, particularly NLG (Natural Language Generation), has revolutionized the way B2B marketers approach content creation. Tools like ChatGPT, Midjourney, Synthesia AI enables marketers to create high-quality content at a click of a button. This allows a digital marketer to focus on more creative ways to communicate their messages and generate content at scale, which previously they would spend days and weeks or may be months to do so.

When it comes to social media marketing, same is lame. I agree with Thomas: In our content-crammed era, it's not about being the loudest but the most unforgettable. Strategic boldness separates leaders from the din.

Tremendous points! Agree with the value of authentic dialogue. As a physician with many interests, I'm often torn between commenting on a variety of topics vs limiting my discussion to my main areas of focus. I'd love to get recommendations about the best approach.

Doing the best SEO, writing the best content, running great campaigns help us pull audiences to our websites and landing pages. But have we ever compared the no. of visits to the no. of forms filled? Research suggests that 97% of the total visitors on the website/LP leave the website without filling in the inquiry or the lead forms. Resulting in complete waste of an effort. Thats when AI driven platforms like 6Sense and others come in play. These platforms help in de-anonymising the signals coming to your websites tracking them back to their IPs and even IDs. So today businesses can come to know if someone from Microsoft NY office has visited their website, what content they have consumed and more.

Doing the best SEO, writing the best content, running great campaigns help us pull audiences to our websites and landing pages. But have we ever compared the no. of visits to the no. of forms filled? Research suggests that 97% of the total visitors on the website/LP leave the website without filling in the inquiry or the lead forms. Resulting in complete waste of an effort. Thats when AI driven platforms like 6Sense and others come in play. These platforms help in de-anonymising the signals coming to your websites tracking them back to their IPs and even IDs. So today businesses can come to know if someone from Microsoft NY office has visited their website, what content they have consumed and more.

In my experience, setting yourself up to make data-driven decisions is the best first tactic to experiment with in modern lead gen. That said, setting yourself up for data-driven decision making doesn't mean you need to drop a huge investment for it to be worthwhile. Running A/B tests on your landing pages, surveying site visitors, and heatmapping top pages can give you huge insights into how to modernize your lead generation. To be able to effectively do that, you are going to need some softwares like VWO or Optimizely (note: I never said it would be "free"), but many of them are straight forward to implement. As an added bonus, some even tie-in with platforms you already use like Google Analytics and HubSpot. Hope this helps!

AI, has revolutionized lead generation, replacing inefficient traditional methods. Before, businesses would create ICPs use database platforms like ZoomInfo, Apollo, or Lusha to download an exhaustive list of target accounts and start outreach campaigns to every account in the list, often targeting those that may not be in an active buying stage. Now, AI platforms like 6Sense have changed the game. They analyze the internet's vast landscape to identify users actively seeking products or services. This knowledge allows businesses to target only those ready to purchase, leading to faster conversions and significant savings in go-to-market strategies.