Mobile advertising is a powerful way to reach and engage your target audience, but it also comes with some risks. You need to protect your brand reputation, user privacy, and app performance from malicious or fraudulent ads. In this article, we will share some tips on how to mitigate the risks of mobile advertising and ensure a positive user experience.
One of the most important steps to mitigate the risks of mobile advertising is to choose reputable and trustworthy ad networks. Ad networks are intermediaries that connect advertisers and publishers, and they are responsible for delivering and tracking the ads. You should research the ad network's reputation, policies, and quality standards before signing up. Look for ad networks that offer transparency, control, and support for publishers, as well as compliance with industry standards and regulations.
Elegir redes publicitarias de buena reputación es crucial para garantizar la entrega segura y eficaz de anuncios. Estas redes ofrecen transparencia, control y soporte, lo que ayuda a los editores a cumplir con los estándares y regulaciones de la industria.
Depends on the situation, but is a combination of the following: * Adblocker * DNS * URL filtering * Anti-virus/anti-malware * Content filtering * Application policies/Blocklist * Educate Users
Another way to mitigate the risks of mobile advertising is to implement ad quality controls on your app. Ad quality controls are mechanisms that allow you to filter, block, or report ads that are inappropriate, irrelevant, or harmful. For example, you can use ad quality controls to prevent ads that contain adult content, violence, malware, or phishing. You can also use ad quality controls to avoid ads that interfere with your app's functionality, such as ads that cover the entire screen, play sound automatically, or redirect users without their consent.
Look for companies that use ad quality certs like TAG or MRC accreditation. That makes it super easy since they have already done the heavy lifting.
Implementing ad quality controls is a key strategy to mitigate risks in mobile advertising. These controls allow for the filtering, blocking, or reporting of inappropriate, irrelevant, or harmful ads. For instance, ad quality controls can be used to prevent ads containing adult content, violence, malware, or phishing attempts.
This is one for the more technically adventurous, but the use of a Raspberry PI running PI Hole gives the ability to filter out a lot of adverts on networked devices at home. It's a fun project and there are plenty of guides on how to set up the Raspberry PI using the PiHole downloadable image as well as updating the router to use PiHole for its Domain Name Service requests. The product is very easy to use. I now use this for all of my DNS queries from my router that the clients make and this reduces adverts greatly. Sadly not YouTube!! ??
A third way to mitigate the risks of mobile advertising is to monitor the performance and feedback of your ads. You should track and analyze the key metrics of your ad campaigns, such as impressions, clicks, conversions, revenue, and retention. You should also collect and respond to user feedback, such as ratings, reviews, comments, and complaints. By monitoring your ad performance and feedback, you can identify and resolve any issues that may affect your user satisfaction, retention, and loyalty.
Monitoring ad performance and feedback is a third way to mitigate risks in mobile advertising. It’s important to track and analyze key metrics of your ad campaigns, such as impressions, clicks, conversions, revenue, and retention. Additionally, collecting and responding to user feedback, such as ratings, reviews, comments, and complaints, is crucial. By monitoring ad performance and feedback, you can identify and address any issues that may impact user satisfaction, retention, and loyalty.
A fourth way to mitigate the risks of mobile advertising is to educate and inform your users about your ad practices and policies. You should communicate clearly and honestly with your users about why and how you use ads on your app, and what benefits they can get from them. You should also provide them with options and preferences to manage their ad experience, such as opting out of personalized ads, adjusting the frequency and placement of ads, or giving feedback on ads. By educating and informing your users, you can build trust and rapport with them, and increase their engagement and value.
Educating and informing your users is a fourth way to mitigate risks in mobile advertising. Clear and honest communication about your advertising practices and policies, and the benefits users can gain from them, is essential. Providing users with options and preferences to manage their ad experience, such as opting out of personalized ads, adjusting ad frequency and placement, or providing feedback on ads, can build trust and engagement, and increase user value.
A fifth way to mitigate the risks of mobile advertising is to update and secure your app regularly. You should keep your app updated with the latest features, bug fixes, and security patches. You should also follow the best practices of app security, such as encrypting data, using secure APIs, and testing for vulnerabilities. By updating and securing your app, you can protect your app and your users from potential threats, such as data breaches, hacking, or identity theft.
Regularly updating and securing your app is a fifth way to mitigate risks in mobile advertising. Keeping your app up-to-date with the latest features, bug fixes, and security patches is crucial. Following recommended app security practices, such as data encryption, using secure APIs, and vulnerability checking, can protect your app and users from potential threats like data leaks, hacking, or identity theft.
A sixth way to mitigate the risks of mobile advertising is to test and optimize your ads constantly. You should test different types of ads, such as banners, interstitials, rewarded videos, or native ads, and see which ones perform better for your app and your users. You should also test different variables of your ads, such as size, color, format, content, or call to action, and see which ones generate more clicks, conversions, or revenue. By testing and optimizing your ads, you can improve your ad quality, relevance, and effectiveness.
Use industry-standard benchmarks for GIVT or SIVT to determine the level of "invalid traffic" or fraud. Additionally, use known publishers.