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How can you meet the needs of multiple stakeholders when presenting?

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Presenting to multiple stakeholders can be a challenging task, especially when they have different interests, expectations, and perspectives. How can you ensure that your presentation meets the needs of all your audience members, without compromising your message or losing their attention? Here are some tips to help you plan, prepare, and deliver a successful presentation that satisfies multiple stakeholders.

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Sean McPheat

Trusted by 9,000+ Companies for Leadership & Sales Training | CEO of MTD Training & Skillshub | Speaker & Author
Carla Canuel

?? ???? ?????????????? ?? ?????? | ?????? ? | Are you looking for a job in UAE? ???????????? ???? ?????? Open to…

1 Know your audience

Before you start working on your presentation, you need to identify who your stakeholders are and what they care about. You can use tools like stakeholder analysis or stakeholder mapping to understand their roles, goals, motivations, and concerns. This will help you tailor your presentation to address their specific needs, questions, and objections. You can also segment your audience into groups based on their level of interest, influence, or expertise, and prioritize the most important or influential ones.

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Christiaan Pretorius

Property Manager at Improvon
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An example I have seen is to have a few 1 on 1 exchanges with key stakeholders that hold the most weight when it comes to decision-making. This enlightens you as the presenter as well as speaks to each stakeholder on a more personal level allowing you to avoid alienating any one and gaining trust. It is also worth taking the time to make your own assumptions and clearly indicating that they are exactly that and leave it open to discussion at future stakeholder meetings. This valuable tactic has often times identified problems or concerns that none of the stakeholders even considered at that time.

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2 Define your purpose

Once you know who your audience is, you need to define the purpose of your presentation. What are you trying to achieve? What are the main points you want to convey? What are the key messages you want to leave with your audience? Having a clear and concise purpose will help you structure your presentation and focus on the most relevant and valuable information. It will also help you align your presentation with the goals and expectations of your stakeholders, and show them how your proposal or solution benefits them.

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Sean McPheat

Trusted by 9,000+ Companies for Leadership & Sales Training | CEO of MTD Training & Skillshub | Speaker & Author
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The 'why' is probably the most important part of the planning and prep for a presentation. Why are the audience members there? Why do they need to listen to you? Why do they need this information? The answers to these fundamental questions can drive engagement and interest. I often open up a presentation with the big 'whys'. The big picture sets the scene for where we are going and what the audience can expect from attending. It encourages an open mind and a willingness to be actively involved.

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3 Use the right format

Depending on the size, diversity, and location of your audience, you may need to choose the most appropriate format for your presentation. For example, you may opt for a live or recorded webinar, a slide deck, a video, or a report. You should consider the advantages and disadvantages of each format, and how they affect the delivery, interaction, and engagement of your presentation. You should also use the best practices and tools for each format, such as design, audio, visuals, and interactivity.

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Montique Williams

Marketing Nerd Helping Businesses Crack The Code To Business Growth
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We all like to receive information differently. There are some stakeholders who will never sit through one of your presentations (no matter how great they are). But they will look at all of your email updates. Because of that, it's important to provide multiple formats

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4 Adapt your style

Your presentation style can make a big difference in how your audience perceives and responds to your message. You should adapt your style to suit the preferences and expectations of your stakeholders, as well as the context and tone of your presentation. For example, you may need to adjust your language, tone, pace, and humor depending on the level of formality, familiarity, and culture of your audience. You should also use storytelling, examples, and analogies to make your presentation more engaging and relatable.

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Carla Canuel

?? ???? ?????????????? ?? ?????? | ?????? ? | Are you looking for a job in UAE? ???????????? ???? ?????? Open to hire from anywhere in the ??
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In the early stages of my career, I would avoid any presentation at all costs! Later, I found out it was not as scary as I have thought it would be. My advise: 1. Know your audience - make the presentation relevant to their needs. Think of - "If I would be in their shoes, how would this topic relate to my career/business/personal life" 2. If you made a mistake - create a humor around it. It will make people realize you are only human and they would feel at ease to connect with you. 3. Engage - talk to your audience, memorize their names (if possible), let them speak up as well :) It will open an opportunity for you to learn something as well and build another topic around it. Yeah, that works for me - hope it will for you too!

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5 Anticipate feedback

One of the most important aspects of presenting to multiple stakeholders is to anticipate and address their feedback. You should prepare for the possible questions, comments, and objections that your audience may have, and have ready answers or solutions. You should also invite and encourage feedback from your audience, and listen to their opinions and concerns with respect and empathy. You should acknowledge their feedback, thank them for their input, and follow up with them if needed.

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6 Evaluate your results

After your presentation, you should evaluate the results and outcomes of your communication. You should measure the impact and effectiveness of your presentation based on the objectives and indicators that you set beforehand. You should also collect and analyze the feedback from your audience, and identify the strengths and weaknesses of your presentation. You should use this information to improve your future presentations, and to maintain and strengthen your relationship with your stakeholders.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you meet the needs of multiple stakeholders when presenting?

1

2

3

4

5

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1 Know your audience

2 Define your purpose

3 Use the right format

4 Adapt your style

5 Anticipate feedback

6 Evaluate your results

7 Here’s what else to consider

Management

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How can you meet the needs of multiple stakeholders when presenting?

1

2

3

4

5

6

7

1 Know your audience

2 Define your purpose

3 Use the right format

4 Adapt your style

5 Anticipate feedback

6 Evaluate your results

7 Here’s what else to consider

Management

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