How can you measure your global reach with social media?

1 Global audience size

The first metric you need to track is your global audience size, which is the total number of followers or fans you have across all your social media platforms. This number indicates how many people are interested in your brand, content, and message, and how much potential you have to reach new customers. You can use tools like Hootsuite or Sprout Social to aggregate your audience data from different sources and see your growth over time. You can also segment your audience by country, region, language, or other criteria to understand where your fans are located and how they differ.

2 Global reach

The second metric you need to track is your global reach, which is the number of people who see your posts or stories on social media. This number reflects how well you are distributing your content and how much exposure you are getting. You can measure your reach by using the native analytics of each platform, such as Facebook Insights, Twitter Analytics, or Instagram Insights, or by using third-party tools that can provide more detailed reports. You can also compare your reach with your impressions, which are the number of times your posts or stories are displayed, to see how many people are actually viewing your content.

3 Global engagement

The third metric you need to track is your global engagement, which is the number of interactions your posts or stories generate on social media. This number shows how much your audience likes, comments, shares, clicks, or reacts to your content, and how much they trust and value your brand. You can calculate your engagement rate by dividing the number of interactions by the number of reach or impressions, and multiplying by 100. You can also monitor your engagement by using the native analytics of each platform, or by using tools like BuzzSumo or Socialbakers that can help you analyze your content performance and identify your best practices.

4 Global sentiment

The fourth metric you need to track is your global sentiment, which is the attitude or emotion that your audience expresses towards your brand, content, or message on social media. This number reveals how your audience feels about you, and how much they support or oppose you. You can measure your sentiment by using tools like Brandwatch or Mention that can scan your mentions, reviews, ratings, or feedback and assign them a positive, negative, or neutral score. You can also use natural language processing or machine learning techniques to analyze the tone, mood, or intent of your audience's comments or messages.

5 Global conversion

The fifth metric you need to track is your global conversion, which is the number of actions or outcomes that your audience takes as a result of your social media efforts. This number indicates how well you are achieving your goals and objectives, and how much value you are creating for your business. You can measure your conversion by using tools like Google Analytics or Facebook Pixel that can track your website traffic, leads, sales, or revenue that come from your social media sources. You can also use tools like Bitly or UTM codes that can help you create and track custom links for your social media campaigns.