How can you measure the success of your post-event portfolio?

3 Highlight your value proposition and impact

Your post-event portfolio and showcase should not only display your work, but also communicate your value proposition and impact. You should be able to articulate what makes your work unique, relevant, and beneficial for your audience and clients. You should also be able to demonstrate how your work contributed to the success and outcomes of the live event and how it aligned with the event's goals and objectives. You can use data, stories, testimonials, case studies, or awards as some of the ways to highlight your value proposition and impact.

4 Optimize your content and design

Your post-event portfolio and showcase should be easy to access, navigate, and understand. You should optimize your content and design to make sure that your work is visible, attractive, and engaging. You should use clear and concise language, high-quality images and videos, consistent branding and colors, and user-friendly layout and navigation. You should also use keywords, tags, captions, titles, and descriptions to make your work searchable and discoverable. You should also test and update your content and design regularly to ensure that they work well across different devices and browsers.

5 Promote and share your work

Your post-event portfolio and showcase should not be a static or isolated product. You should promote and share your work with your existing and potential clients, partners, and collaborators. You should use different channels and strategies to reach and connect with your audience and drive them to your portfolio and showcase. For example, you might use email marketing, social media marketing, content marketing, influencer marketing, or word-of-mouth marketing as some of the ways to promote and share your work. You should also encourage and respond to feedback, comments, questions, and requests from your audience and clients.

6 Analyze and improve your work

Your post-event portfolio and showcase should be a continuous and iterative process. You should analyze and improve your work based on the data, feedback, and results that you collect and measure. You should identify your strengths, weaknesses, opportunities, and threats and use them to inform your decisions and actions. You should also keep an eye on the trends, best practices, and innovations in your industry and niche and adapt your work accordingly. You should also seek new opportunities and challenges to showcase your work and grow your network and reputation.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?