How can you measure the success of a speaker marketing plan?

Measuring the success of a speaker marketing plan involves several key metrics. First, track the reach of your promotional efforts - this includes social media impressions, email open rates, and website traffic. Secondly, assess audience engagement levels during the speaker's sessions, such as the number of questions asked or live reactions on social platforms. You can also conduct post-event surveys to gauge attendee satisfaction and perceived value. Lastly, consider the conversion rate: did attendees take the desired action post-event, like signing up for a newsletter or purchasing a product? By combining these metrics, you can comprehensively evaluate the effectiveness of your speaker marketing plan.

Setting up a speaker marketing plan? Begin by charting your course with clear, SMART goals. Ask yourself: What's my destination? More visibility, credibility, or speaking engagements? Maybe it's about amplifying authority, boosting income, or connecting with a particular audience or niche. Your goals are your North Star, guiding every step of your journey. By setting specific, measurable, achievable, relevant, and time-bound objectives, you transform your aspirations into a concrete action plan. This approach turns your speaker marketing plan from a vague dream into a targeted, trackable mission. Remember, a goal without a plan is just a wish.

Here are some ideas: Attendance and Engagement: Measure event attendance and audience engagement metrics like Q&A participation, session feedback, and post-event interactions. Social Media Impact: Monitor social media metrics—mentions, shares, and discussions related to the speaker or event. Assess sentiment and reach across platforms. Lead Generation: Evaluate if the speaker's sessions led to new leads or conversions. Track sign-ups, inquiries, or sales attributed to the event.

Look for trends in audience types that you're getting traction with. For example, if you're finding that a lot of sales teams are wanting to engage with your speaking topic, then find similar industries to go after like real estate, financial planning and other externally facing jobs.

These are all good, but you also want a way to keep solid track of virtual meetings you may have with prospective opportunities. For instance, Apollo.io will not only give you an Ai generated transcript, but will also give you key points, things to follow up on and points that you or the other party spoke to deliver on. This makes "what did we actually discuss" so much easier because it is in clear written form and isn't every word from the conversation but action items, pain points and objectives taken from the actual meeting.

To measure the success of a speaker marketing plan, utilize tools and platforms such as: Social Media Insights: Platforms like Facebook, Twitter, and LinkedIn provide analytics to evaluate engagement, follower growth, and the reach of your speaker content. Email Marketing Metrics: Monitor open rates, click-through rates, and subscriber growth through email marketing platforms like Mailchimp or Constant Contact. Event Analytics: If applicable, analyze attendance rates, audience feedback, and interactions during speaking engagements to gauge effectiveness. Surveys and Feedback Forms: Collect feedback directly from your audience to understand their perceptions and identify areas for improvement.