How can you measure stakeholder impact on your event?

1 Identify your stakeholder groups

The first step to measure stakeholder impact is to identify who are the key stakeholders of your event and what are their goals, expectations, and needs. For example, attendees may want to learn new skills, network with peers, or have fun. Sponsors may want to increase their brand awareness, generate leads, or showcase their products. Speakers may want to share their expertise, gain recognition, or interact with the audience. Other stakeholders may include your team, vendors, partners, media, or community. By defining your stakeholder groups, you can tailor your event design, content, and communication to meet their specific interests and preferences.

2 Choose your measurement methods

The next step is to choose the appropriate methods to collect data and feedback from your stakeholders before, during, and after your event. Depending on your stakeholder group and your event objectives, you can use different methods such as surveys, polls, interviews, focus groups, observations, social media analytics, or event app analytics. For example, you can use pre-event surveys to understand your attendees' motivations, expectations, and preferences. You can use live polls or Q&A sessions to gauge your attendees' engagement and satisfaction during your event. You can use post-event surveys or interviews to measure your attendees' satisfaction, learning outcomes, and loyalty after your event. You can use social media analytics or event app analytics to track your sponsors' reach, impressions, and conversions. You can use focus groups or observations to evaluate your speakers' performance, feedback, and interaction.

3 Analyze your data and feedback

The final step is to analyze the data and feedback you collected from your stakeholders and draw insights and conclusions. You can use different tools and techniques to organize, visualize, and interpret your data and feedback, such as spreadsheets, charts, graphs, dashboards, or reports. For example, you can use spreadsheets to calculate the response rates, satisfaction scores, or net promoter scores of your surveys. You can use charts or graphs to compare the results of different stakeholder groups, segments, or questions. You can use dashboards or reports to summarize the key findings and recommendations of your analysis. You can also use qualitative data and feedback, such as comments, testimonials, or stories, to enrich your quantitative data and feedback and highlight the impact of your event on your stakeholders.

By measuring stakeholder impact on your event, you can not only demonstrate the value and success of your event, but also identify the strengths and weaknesses of your event planning and execution, and improve your stakeholder management and engagement for your future events.

4 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?