How can you measure internal consistency of focus group responses?
Focus groups are a valuable tool for marketing analytics, as they can provide insights into customer preferences, motivations, and opinions. However, focus groups also have some limitations, such as the potential for bias, groupthink, and social influence. Therefore, it is important to measure the internal consistency of focus group responses, which refers to the degree of agreement or similarity among the participants on the same topic or question. In this article, we will discuss some methods and metrics that can help you assess the internal consistency of focus group responses and improve the validity and reliability of your focus group data.