How can you measure the impact of your sustainable practices on the environment and your business?

Conduct regular audits to assess the effectiveness of sustainable initiatives, comparing current data against your benchmarks, similar to a performance review in business operations. Utilize customer feedback to gauge the perception of your sustainability efforts, treating it as a valuable indicator of market position. Calculate the return on investment for sustainable practices by analyzing cost savings and any increases in customer patronage or loyalty attributable to these practices, as one would evaluate the profitability of a new service offering. By methodically assessing both the ecological and economic outcomes of sustainability initiatives, you can fine-tune your practices to benefits for both the environment and the business.

Sustainability in the travel industry is closely connected with the geolocation of the company. Some countries prioritize sustainable travel, while others lack even the most basic sustainability policies. What we are doing to make our company more sustainable? 1. Use the services of transportation companies that offer electric cars. 2. Promote eco-friendly excursions, such as a day in a village, where tourists can experience the real island rather than a tourist hotspot. 3. Use eco-friendly utensils on our own excursions. 4. Eliminate plastic usage and provide clients with only bottled water, which is also considered a luxury service. Taking such kind of steps can help us make our company more sustainable in a small level.

Implementing sustainable practices can have a positive impact on both the environment and your business. By reducing your carbon footprint and promoting responsible resource management, you can contribute to a healthier planet for future generations. This can help attract environmentally conscious customers who prioritize sustainable products and services, thus expanding your customer base. Moreover, sustainable practices often lead to cost savings through energy efficiency, waste reduction, and streamlined processes. This can enhance your business's profitability and long-term viability. Additionally, by being an environmentally responsible company, you can enhance your brand reputation and differentiate yourself from competitors

Some of our indicators for sustainable practices include: 1. The ratio of sold eco-excursions compared to popular excursions, which are typically not sustainable. 2. The number of bookings in eco-friendly hotels and the ratio of sales in large resorts, which are generally non-sustainable. 3. The volume of printed materials. We are making efforts to implement electronic correspondence, so we only print what is legally required for government reporting. This, along with other analyses, helps us understand where we stand and what changes we need to make in order to become more sustainable.

To make the travel industry more sustainable, it is crucial to engage in discussions with our business partners and direct clients about sustainability. Our company conducts monthly webinars for our travel partners, where we demonstrate practical steps on how they can assist clients in selecting more sustainable hotels and activities in our destination. On our social media platforms, we emphasize the benefits that clients will enjoy when choosing sustainable hotels and activities. In this way, step by step, our company is becoming more sustainable.