How can you measure the impact of your mobile UI animations?

Feedback and Attention ?? Animation would indicate that an action has been recognized and is being processed. This provides feedback and makes the app feel responsive. It could also draw attention to specific elements, guiding focus to key areas or actions within the app. Useful for highlighting important information.

Consider your app to be a magical story, with animations serving as the entertaining tricks that make it stand out. First, check to see if people are smiling or confused smiles indicate that your techniques are effective. Count how many times they tap on things, such as how much they enjoy turning the pages of a storybook. Make sure the tricks flow seamlessly, like characters in a fun movie. Ask people if they enjoy the tricks in the same way that they enjoy a good story. See what they do next—if they continue playing, it appears that they want more. Try several tricks and keep an eye out for any faults. Continue to learn and improve, much like a magician preparing to be wonderful.

This is the heart of it all. Animations are like any piece of code or design element; a tool to serve the purpose of the application or experience. IMO the purpose of the animation is more the determining factor for how it’s measured , than the fact that it’s an animation. So Product and designers can generally lean on those existing heuristics. Animation to drive conversion or a specific interaction or behavior can be measured through growth in click through, task completion, time on task. Are you seeing more engagement, conversion … the desired behavior? Impact of Animation to drive perception, will often be evaluated qualitatively first and then may be scaled out, if quant matters, via surveys and other such tools.

Confirmation Animations: Implement animations to confirm successful user actions. For example, after submitting a form or completing a task, a subtle checkmark animation or a brief color change on the relevant element can reassure users that their action was acknowledged and successfully processed. This type of animation provides instant feedback, contributing to a more responsive and user-friendly experience.

When integrating animations, prioritize clear objectives—whether it's enhancing engagement or conveying brand identity. However, exercise caution to ensure animations don't overshadow the primary content or distract users. Additionally, be mindful of older devices; excessive animations can compromise performance on devices with limited processing power. Ultimately, strike a balance to maximize user experience without sacrificing functionality or accessibility.

Task Completion and Conversion Rates ? Evaluate whether animations impact completing tasks. UI animation should positively impact task completion rates and make the user journey more intuitive. If the app involves transactions or conversions, monitor how animations impact these rates. Well-timed animations can positively influence user decisions.

Uma vez aprendi com um grande designer de intera??o, que na internet, as micro-anima??es (cliques de bot?o, deslizamento de elementos, etc) devem ter no máximo 0.3s de dura??o. Mais do que isso, pode afetar a fluidez da intera??o do usuário. Sempre usei essa métrica, mas hoje, com as ferramentas de análise que temos disponíveis, recomendo analisar caso a caso, e com os dados, entender qual tipo de anima??o traz mais impacto positivo e convers?o para o seu site.

There are several analysis tools to measure the impact of animations: Google Analytics, Mixpanel, Amplitude, Countly, Appsee, Uxcam, Heap Analytics, Instabug. All of them work for both Android and iOS. Additionally, Hotjar for web environments.

Frame Rate: Measure the frame rate of your animations. A smooth frame rate contributes to a polished and enjoyable user experience. Conversion Rates: Conversion Funnel: If your app involves conversion points (e.g., making a purchase), track the conversion rates to see if UI animations positively impact the user journey and contribute to higher conversion rates. User Retention: Retention Rates: Assess whether the inclusion of UI animations has an impact on user retention rates. A positive experience may lead to users returning to your app.

Analytic tools have one major purpose in applications; to provide a platform for informed decision making. This process can make or break the mobile application since it will directly impact the end users and the desired app deliverables. Therefore using analytics tools like firebase and Google analytics for mobile apps can help guide on how impactful were the implemented animations before the issue if any; gets out of hand

User testing is an important tool in mobile app development and monetization. I suggest doing user testing before development so you don't waste time building things that your users don't like. Using qualitative and qualitative user research methods to share demos or Figma mockups will help determine if new mobile UI animations resonate with your users. My favorite low-cost tools for this include Google Forms for surveys and Zoom for video call user interviews.

Curious if your mobile animations are a hit? Get real people to use your app and watch what they think. Ask them if the animations make things easy or fun. Try different versions with varied animations and see which one users like more. Listen to their thoughts and use that feedback to make your animations awesome. Testing with users helps you know if your app's animations are a thumbs up or a thumbs down!

One thing I found helpful and yet, it is very forgotten is match your target audience testing including diversity in your pool of testers. Of course the selection of your target audience should be the main focus in your UX testing, but adding users with diverse backgrounds will give your a better response and likability to find issues to address. Don't forget you're creating software for people and that should be your main focus.

A/B Testing: A/B Test Variations: Implement A/B testing to compare versions of your app with and without specific UI animations. Measure user behavior, engagement, and satisfaction to determine the impact of animations. Heatmaps and Analytics: Heatmap Analysis: Use heatmaps to visualize user interactions with your app. Identify patterns and areas where UI animations are most effective or potentially causing issues. Analytics Tools: Leverage analytics tools to track user journeys and interactions. Analyze data related to UI animation usage and correlate it with other engagement metrics. User Surveys:

A/B testing, one that involves one group experiencing the app with animations while the other group experiences it without animations. Conducting user behavior analysis in both scenarios—animations present and absent—helps understand the impact of these animations. Also, gathering user feedback is instrumental in measuring the overall impact of UI animations on the app's user experience.

Wherever possible, use native OS animations that complement the user experience rather than distract users from the content. Apple Developer and Android Developer platforms offer great resources for applying animations to their native apps.

Bug Tracking: Monitor bug reports related to UI animations. High numbers of bug reports might indicate that certain animations are causing issues or are not well-received by users. By combining quantitative and qualitative methods, you can gain a holistic understanding of the impact of mobile UI animations on your users and continuously refine your design based on the collected insights.

When it comes to mobile app UI, reducing the number of click/tap events and trying to make every feature accessible by simply making the best of surface computing techniques would really be a nice thing to consider. Because one of the most important differences between mobile and web application, is the way how people interact.

Many up-to-date apps compete in the animation race to get better effects from CoreAnimation, SwiftUI, Metal, UICollectionViewLayout, and CIFilter. In the decade of fast consumption and 15-second videos, to grab viewers' attention, you must make your app functional, helpful, adorable, and admirable. Here are some ideas and principles for your fancy animations: - Apply animations for idle elements, showing that they might be interactable - Add physical effects (inertion, springiness, parallax) - Don't break or drop animations when the user clicks chaotically - Don't block your UI while animation is performed - Don't make your animation linear and dull

I've observed that sticking rigidly to traditional animation principles can sometimes limit the creative potential of mobile UI. Mobile UI demands a flexible approach where these principles are adapted to fit the unique context of the app. This balance fosters innovation and leads to memorable user experiences.

Animations take up more memory because they involve more complex graphics rendering. So they might lead to performance issues mainly in older and slower devices. I suggest if possible keeping your older devices away from animation. First test the older devices and check the frame rates if they consistently drop below 55-50 then I suggest you remove them or decrease the size or make the animation time low. You can use the Android studio's profiler to measure more things.

Monitoring resource usage is an important practice for assessing and optimizing application performance on Android, iOS, and web platforms. Below, I present some common tools for resource usage monitoring on each platform. In Android, you have the following tools: - Android Profiler - Systrace - Battery Historian and Batterystats in Ios: - Instruments - Xcode Organizer - Network link conditioner In Web: - Google chrome devtools - Lighthouse

I've never liked browsing websites or apps with a lot of animations, and that's a fact, since most of the apps or websites we use use few animations. Animations are items for specific scenarios, if you add a lot of animation, your app may take a long time to load, for example, and this may cause frustration for the end user.

Another testing helpful for Usability Testing is Eye tracking technology. It is a revolutionary tool that allows us to understand where people are looking, what they are focusing on, and how long their gaze lingers. By tracking eye movements, we can gain valuable insights into user behavior and preferences. When discussing eye tracking, you may come across terms like "fixation" and "saccade."

Tools like Android Profiler or Xcode Instruments allow developers to monitor the frame rate of animations. A consistent and high frame rate (ideally 60 frames per second) indicates smooth animations. If the frame rate drops significantly during animations, it suggests performance issues that could affect user experience negatively. Animations can consume memory, especially if they involve complex graphics or large assets. Monitoring memory usage helps ensure that animations don’t cause memory leaks or excessive memory consumption, which can lead to crashes or sluggishness. High resource consumption could lead to battery drain or slowdowns, impacting the overall device performance.

Best practices increase efficiency and produce optimal results. This, ultimately, leads to improvement in the productivity of an organization.

Stay informed about industry best practices for mobile UI animations and incorporate them into your design. Steps: Research and study successful mobile apps with effective animations. Identify common patterns and techniques used by industry leaders. Implement these best practices while tailoring them to fit your app's unique design and user experience

Best practices involves better visibility of animated elements. Animation involves timing and frame rate which varies based on the screen being designed. Design engineers need to focus on taking individual cases into account before designing a complete animation.

Study how native and leading apps utilise device hardware and adapt to user environments. Incorporate these insights into your design strategy to enhance the adaptability and responsiveness of your animations

Animation should compile with the following principles., - Need for animation? Is this animation really required and it has a purpose? - Will it affect user’s mood? Make sure it preserves user’s engagement and not deviating them. - Make the animation realistic, short and smooth. It should be suitable, doesn’t take much time, should be buttery smooth and also reduce getting unnecessary inputs from users. - Animation should reflect the actual happenings in our app. It should be the voice of our app telling the user what the app is performing behind the screen (animation could be for loading data, placing an order, performing checkouts, getting an online delivery and several other common use-cases)

Globalement il existe des animations qui semble obligatoire (animations de chargement) pour indiquer à l'utilisateur qu'une action en arrière plan s'exécute. La transition entre les différents écrans de l'application, peut également être optimisé pour qu'elle paraisse plus naturelle. En dehors de ces cas, l'utilisation ou non des animations est déterminée par la cible de notre application, et par sa pertinence dans le contexte précis.

I can recommend several techniques: - User Interaction Time (UI) - User Feedback - Conversion Rate - Analyzes User Retention - Device Performance - Analytical tools and Funnel Analysis - A/B Testing - Heatmap Analysis and Motion Tracking - Performance Metrics

En resumen para mí la clave de la experiencia de usuario a la hora de desarrollar aplicaciones móviles se basa en la experiencia del usuario y que vaya alineada con nuestros objetivos de negocio y estratégicos. De esta manera si somos capaces de involucrar a todo el equipo en la clave de negocio orientado a mejorar la experiencia de usuario esto redundará en satisfacción de nuestro cliente y por tanto en un mejor performance de nuestro proyecto. Para eso es importante: medir y corregir e iterar las veces que haga falta. Espero haber aportado valor

In my experience go for concurrent user testing as: Concurrent user testing assesses mobile UI animation under realistic conditions. It reveals performance issues under load, varying network impacts, device differences, and user interaction challenges. Real user feedback aids in optimizing animations for a seamless and enjoyable experience.

Implementing A/B testing can be an effective method to measure the impact of your mobile UI animations. By comparing user engagement, satisfaction, and conversion rates between versions of your app with and without specific animations, you can gain insights into how these animations influence user behavior and overall app experience. This method provides concrete data to inform decisions on whether to keep, modify, or remove certain animations.