How can you measure the effectiveness of Snapchat in your presentations?

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Snapchat is a popular social media platform that allows you to create and share short, ephemeral videos and photos with your followers. But did you know that you can also use it to enhance your presentations and engage your audience? In this article, you will learn how to measure the effectiveness of Snapchat in your presentations using four simple steps.

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1 Step 1: Define your goals

Before you start using Snapchat in your presentations, you need to have a clear idea of what you want to achieve with it. Do you want to increase your brand awareness, generate leads, boost your sales, or educate your audience? Depending on your goals, you will need to use different types of content, such as stories, filters, lenses, stickers, or quizzes. You will also need to align your Snapchat strategy with your overall presentation objectives and message.

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Himanshu Soni

Category Manager - Zomato, Ex Program Manager - Vetic ! Ex Lead Fintech Operation at Pristyn Care! BNPL !Health-tech! Leadership ! business planning & Development ! Ex PB Fintech
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Check out Snapchat’s impact beyond scene! Follow these 3 basic values: Engagement: Did viewers respond, share, or use filters? Higher engagement = deeper connection. Conversion: Did they visit your website, download your app, or buy your product? Snapchat took the event beyond casual viewing. Brand image: Were your snaps in line with brand values? Did sensitivity analysis reveal positive resonance? Snapchat has strengthened your brand perception.Bonus: Use Snapchat Insights to compare campaign performance, optimize future presentations, and influence stakeholders!

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2 Step 2: Choose your metrics

Once you have defined your goals, you need to select metrics to measure the effectiveness of Snapchat in your presentations. Views, completion rate, screenshots, engagement, and conversion are some of the common metrics that can be used. Views indicate how many people watched your snaps or stories. Completion rate shows how many people watched your snaps or stories until the end. Screenshots reveal how many people took a screenshot of your snaps or stories. Engagement measures how many people interacted with your snaps or stories, such as by replying, sharing, or using your filters or lenses. Conversion evaluates how many people took a desired action after watching your snaps or stories, such as by visiting your website, signing up for your newsletter, or buying your product.

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Sridhar Srisuresh

CEO FlyingOwl Digital | Content Marketer | Social Media Content Strategist
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To measure Snapchat's effectiveness in presentations, choose metrics like views, screenshots, replies, shares, or conversions to signups or sales. Tracking these over time shows if your content resonates and spurs action.

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3 Step 3: Track your performance

To track your performance, you need to use the analytics tools that Snapchat provides. You can access them by tapping on your profile icon, then on the settings icon, and then on the insights option. There, you will see an overview of your account performance, such as your reach, impressions, and audience demographics. You can also see the performance of each snap or story that you have posted in the last 28 days, such as the views, completion rate, screenshots, and engagement. You can also use third-party tools, such as Snaplytics or Delmondo, to get more insights and reports on your Snapchat activity.

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4 Step 4: Analyze and improve

The final step to analyze your performance and improve your Snapchat strategy is to compare the results with your goals and identify what works and what doesn't work for your audience and presentation. Ask yourself questions such as which types of content generate the most views, completion rate, screenshots, and engagement? What are the most popular and effective filters or lenses? What are the best times and frequencies to post snaps or stories? How do your snaps or stories relate to the presentation message and objectives? How do they drive traffic, leads, or sales to the website or product? Answering these questions can help optimize your Snapchat strategy for more effective presentations.

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Sridhar Srisuresh

CEO FlyingOwl Digital | Content Marketer | Social Media Content Strategist
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The key metric to gauge Snapchat's impact is engagement - specifically, did your snaps receive comments, shares, screenshots that demonstrate your audience paid attention? Use Snapchat's built-in analytics on views, opens, and interactions to quantify your reach. Compare these metrics before and after adding Snapchat to see if it strengthened engagement and should play an ongoing role in your presentation strategy.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Sridhar Srisuresh

CEO FlyingOwl Digital | Content Marketer | Social Media Content Strategist
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Seek qualitative feedback on clarity, relevance and impact of your Snapchat content. Feedback is the key to perfecting the content game.

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How can you measure the effectiveness of Snapchat in your presentations?

1

2

3

4

5

1 Step 1: Define your goals

2 Step 2: Choose your metrics

3 Step 3: Track your performance

4 Step 4: Analyze and improve

5 Here’s what else to consider

Presentation Skills

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How can you measure the effectiveness of Snapchat in your presentations?

1

2

3

4

5

1 Step 1: Define your goals

2 Step 2: Choose your metrics

3 Step 3: Track your performance

4 Step 4: Analyze and improve

5 Here’s what else to consider

Presentation Skills

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感谢您的反馈

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