How can you measure brand awareness for diverse audiences?
Brand awareness is the extent to which your target audience recognizes and remembers your brand. It is a key indicator of your brand's strength and reputation in the market. However, measuring brand awareness can be challenging, especially if you have a diverse audience with different preferences, behaviors, and cultures. How can you ensure that your brand awareness metrics are relevant, accurate, and actionable for your diverse audience? Here are some tips to help you.