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How can you measure the accessibility and inclusivity of your visual storytelling?

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Visual storytelling is a powerful way to engage your audience, convey your message, and showcase your brand identity. But how do you ensure that your visuals are accessible and inclusive for everyone, regardless of their abilities, backgrounds, or preferences? In this article, you'll learn some practical tips and tools to measure and improve the accessibility and inclusivity of your visual storytelling.

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Emmanuel Amogu

Host On TECH ROUNDS |Empowering Innovation through Compelling Stories| Digital Campaign Expert | Blockchain |Build…

1 What is accessibility and inclusivity?

Accessibility and inclusivity are two related but distinct concepts that aim to make your visual storytelling more user-friendly, diverse, and respectful. Accessibility means that your visuals are designed and delivered in a way that can be perceived, understood, and interacted with by people with different abilities, such as vision, hearing, or motor impairments. Inclusivity means that your visuals reflect and celebrate the diversity of your audience, such as their culture, ethnicity, gender, or age, and avoid stereotypes, biases, or discrimination.

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Emmanuel Amogu

Host On TECH ROUNDS |Empowering Innovation through Compelling Stories| Digital Campaign Expert | Blockchain |Build thriving Communities & helping Startups reach their full potential |Self Dev. |MC|Sustainability Adv.
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Accessibility and Inclusivity of your content have a relatable significance as the accessibility and inclusivity of Digital innovation in underserved societies. Summarily, let's say it is making relevant stories and content available to your audience no matter the kind of challenges that could hinder them from consuming it. Inclusivity goes beyond just making it available to ensure the content serves every nature of the audience. More insights below...

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2 Why are they important?

Accessibility and inclusivity are not only ethical and legal obligations, but also strategic and creative opportunities. By making your visual storytelling accessible and inclusive, you can reach a wider and more loyal audience, enhance your brand reputation and trust, and create more meaningful and memorable experiences. Moreover, you can benefit from the insights and perspectives of diverse people, and foster a culture of innovation and collaboration.

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Emmanuel Amogu

Host On TECH ROUNDS |Empowering Innovation through Compelling Stories| Digital Campaign Expert | Blockchain |Build thriving Communities & helping Startups reach their full potential |Self Dev. |MC|Sustainability Adv.
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Have you noticed? On various social media platforms, you are advised to use the ALT features to make your content more accessible. Well, that is a good strategy to boost the inclusivity of content to many people despite of their physical challenges and make. Have you tried to make this work for you? This is also a good strategy to endear your brand to a wider audience and it also shows concern for the complexity of audience psychography. You should practice content inclusivity with the use of ALT features and readable text for voice recognition.

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3 How to measure accessibility?

When measuring the accessibility of your visual storytelling, there are several methods to consider depending on the type and format of your visuals. Web accessibility evaluation tools, such as WAVE, Lighthouse, or AChecker, can be used to check for issues like contrast, color, text size, alt text, captions, or keyboard navigation. Additionally, testing your visuals with assistive technologies like screen readers, magnifiers, or voice control can help you understand how they are interpreted by different devices and users. Lastly, user testing with people with disabilities or consulting with accessibility experts can provide valuable feedback and suggestions on how to improve your visuals.

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4 How to measure inclusivity?

Measuring the inclusivity of your visual storytelling is more subjective and complex than measuring accessibility, as it involves the perception and representation of diverse groups and identities. To get an accurate assessment, you could conduct audience research and analysis, such as surveys, interviews, or focus groups. Additionally, applying diversity and inclusion frameworks like the Diversity Style Guide, the Inclusive Design Principles, or the Representation Matters Checklist can help you evaluate and enhance your visuals. Furthermore, seeking feedback from diverse stakeholders like team members, customers, and community members can ensure that your visuals are respectful, accurate, and relevant to different cultures and backgrounds.

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5 How to improve accessibility and inclusivity?

Based on the results of your accessibility and inclusivity measurements, you can identify and prioritize areas that need improvement, and implement best practices and guidelines to enhance your visual storytelling. To do this, use clear and simple language, and avoid jargon, slang, or acronyms that may confuse or exclude some of your audience. Additionally, choose high contrast, legible fonts, provide alternative text for images, videos, audio, or animations, and use diverse and authentic images. Finally, use inclusive and respectful language that celebrates the differences and similarities of your audience. These tips will help ensure that your visual storytelling is accessible to all.

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Emmanuel Amogu

Host On TECH ROUNDS |Empowering Innovation through Compelling Stories| Digital Campaign Expert | Blockchain |Build thriving Communities & helping Startups reach their full potential |Self Dev. |MC|Sustainability Adv.
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You don't need to have a perfect strategy before infusing accessibility and inclusivity into your visual storytelling. Start with the basics; find out what features and tools will enable you to enrich your content for different audiences from different locations and make. Start by using simple and clear language in communicating. Be concise and reduce the use of professional jargon especially when addressing your audience. Remember the purpose is to communicate effectively. Practice the use of Alternative text for your images and videos. That way, you are already on course towards carrying everyone along. Page formatting, fonts, language usage and relatable tone are good avenues to improve your storytelling.

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6 How to evaluate your impact?

Finally, you can evaluate the impact of your accessibility and inclusivity improvements on your visual storytelling by measuring and monitoring key indicators such as the number and percentage of your audience who can access and enjoy your visuals, regardless of their abilities, backgrounds, or preferences. Additionally, you should consider the level of satisfaction, engagement, and loyalty of your audience with your visuals, as well as how they influence their attitudes, behaviors, or actions. Lastly, feedback and reviews from your audience, partners, or peers on your visuals should be taken into account to reflect your brand values, identity, and goals.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you measure the accessibility and inclusivity of your visual storytelling?

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3

4

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1 What is accessibility and inclusivity?

2 Why are they important?

3 How to measure accessibility?

4 How to measure inclusivity?

5 How to improve accessibility and inclusivity?

6 How to evaluate your impact?

7 Here’s what else to consider

Content Management

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How can you measure the accessibility and inclusivity of your visual storytelling?

1

2

3

4

5

6

7

1 What is accessibility and inclusivity?

2 Why are they important?

3 How to measure accessibility?

4 How to measure inclusivity?

5 How to improve accessibility and inclusivity?

6 How to evaluate your impact?

7 Here’s what else to consider

Content Management

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