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How can you manage your community using the best tools and platforms?

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Community management is a vital skill for any social media marketer who wants to build trust, engagement, and loyalty among their audience. But how can you manage your community effectively and efficiently using the best tools and platforms available? In this article, we will explore some of the key aspects of community management and share some tips and examples of how to use different tools and platforms to achieve your goals.

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1 Define your community

The first step to managing your community is to define who they are, what they need, and what they expect from you. You can use various methods to research your community, such as surveys, interviews, analytics, and social listening. By understanding your community's demographics, interests, pain points, and preferences, you can tailor your content, tone, and interactions to suit them. You can also segment your community into different groups based on their behavior, needs, or feedback, and create personas to guide your communication.

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Bri Leever

Community Strategist | I help coaches, consultants & entrepreneurs launch profitable & purposeful communities on one centralized platform in 7 weeks.
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It can be helpful to distinguish between your audience and your community. On social media you are often speaking to an audience that over time becomes a defined community of people who know each other and interact with each other. But if you don't have a defined community yet, start by defining the audience you are speaking to. To best understand your audience and understand who they are, you need to hear from them. I tell my clients that you'll learn more from 10 minutes on the phone with 40 of your members than anything else.

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Mallie Hart

Digital marketing leader with 18 years of content and social media marketing experience. People-first marketing and sales proponent. I'm here to assist with your fractional CMO and marketing director needs.
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As previously stated, your audience and your community are not necessarily one and the same. Your audience is chosen based on research conducted to find and target prospects. Your audience is a calculated target. Your community has learned to know, like, and trust the community manager and those who have been taken into the community fold. It's a more emotional tie and bond. It has a value that metrics and analytics can't easily measure. While both are important in their own way, the community will build your brand as a trusted and valuable entity and even go to bat for you when times get tough.

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2 Choose your platforms

The next step is to choose the platforms that best suit your community and your objectives. There are many options to consider, such as social networks, blogs, forums, podcasts, newsletters, webinars, or online events. Each platform has its own features, benefits, and challenges, so you need to weigh them carefully and decide which ones will help you reach, engage, and retain your community. You also need to consider how to integrate your platforms and create a consistent and coherent experience for your community across them.

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3 Create your content

Content is the core of your community management strategy, as it is what attracts, informs, entertains, and educates your community. You need to create content that is relevant, valuable, and engaging for your community, and that aligns with your brand voice and values. You also need to plan your content calendar, schedule your posts, and optimize your content for each platform. You can use tools such as Buffer, Hootsuite, or CoSchedule to help you manage your content creation and distribution.

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4 Engage your community

Engaging your community is crucial to building trust, rapport, and loyalty. You need to interact with your community regularly, respond to their comments, questions, and feedback, and acknowledge their contributions. You also need to encourage your community to participate, share, and collaborate with you and each other, by creating opportunities for dialogue, discussion, and co-creation. You can use tools such as Slack, Discord, or Facebook Groups to create spaces for your community to connect and communicate.

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Bri Leever

Community Strategist | I help coaches, consultants & entrepreneurs launch profitable & purposeful communities on one centralized platform in 7 weeks.
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As you engage your audience on social media consistently over time, you'll find a community starts to develop! You might keep the conversation going on social media channels, or you might consider building a more dedicated space just for people who opt-in to be a member of your private community. My clients look to build their private community experiences in all-in-one platforms such as Circle, Heartbeat, and Mighty Networks.

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5 Monitor your community

Monitoring your community is essential to measure your performance, identify issues, and discover insights. You need to track and analyze your community's activity, behavior, sentiment, and feedback, and use data to inform your decisions and actions. You also need to keep an eye on your community's health, satisfaction, and retention, and address any problems or concerns promptly and effectively. You can use tools such as Google Analytics, Sprout Social, or Mention to help you monitor your community.

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6 Grow your community

Growing your community is the ultimate goal of your community management strategy, as it means you are reaching more people, creating more value, and achieving more impact. You need to promote your community, invite new members, and incentivize referrals, by using various channels, methods, and rewards. You also need to nurture your community, provide support, and recognize their achievements, by creating a sense of belonging, appreciation, and recognition. You can use tools such as Mailchimp, Eventbrite, or Kudos to help you grow your community.

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Mallie Hart

Digital marketing leader with 18 years of content and social media marketing experience. People-first marketing and sales proponent. I'm here to assist with your fractional CMO and marketing director needs.
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Having spent thirteen years building and maintaining my community on Twitter, I will never undervalue the importance of that community. While algorithms, best practices, post types, and conversation styles will change over the years, the community I've fostered has remained. Despite the current confusion about where Twitter is going, my people, those I trust, and those with whom I've had meaningful conversations over the years, all remain. And that's what keeps me tweeting and interacting. I feel connected to these people who have come to mean so much to me, even though we speak in text only, a short paragraph at a time.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you manage your community using the best tools and platforms?

1

2

3

4

5

6

7

1 Define your community

2 Choose your platforms

3 Create your content

4 Engage your community

5 Monitor your community

6 Grow your community

7 Here’s what else to consider

Social Media

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How can you manage your community using the best tools and platforms?

1

2

3

4

5

6

7

1 Define your community

2 Choose your platforms

3 Create your content

4 Engage your community

5 Monitor your community

6 Grow your community

7 Here’s what else to consider

Social Media

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