How can you manage user experience for a successful product launch?

Create an effective design strategy In today’s world design strategy is being used as a tool to expedite the humane and business connect. It leverages the value systems within organizations that uncover new business models. Design must overcome the prevailing outlook of making things just look attractive, functional and usable. It is now strategic and can therefore open unexplored doors that may connect to newer dimensions of interesting, undetermined possibilities.

We setup a Pre-Launch assessment program which included a Summative Testing of the experience that was about to launch. We used SUS as a standardized measure to understand how well the experience performed compared to customers expectations. We classified the results in one of these four ways through the lens of customer/user expectations: a. Meet Expectations b. Exceed Expectations c. Below Expectations d. Way below Expectations We used a model to then predict how a pre-launch score that fell in one of the above categories would perform in real life and where would customers/users rate it. This is one type of a pre-launch assessment that we had created to reduce risk launching products that did not meet expectations.

NPS is by in large considered a inaccurate and suboptimal metric to evaluate a product or service. For user experiences more ideal metrics to use are SUS, SEQ, CSAT, CES, NASA-TLX, ASQ, and conversion.

There are two main types of UX metrics: Attitudinal & Behavioral. Attitudinal metrics focuses on how the users feel about the product, and behavioral metrics measure what users do with or how they interact with the product. Measuring both behavioral and attitudinal metrics are necessary because it shows us the whole picture of the user experience. Behavioral metrics can be tracked automatically without intervening the user experience–you can capture the breadcrumbs of data that users leave behind as they interact or transact with your product, website, or app. On the other side, attitudinal metrics are measured through surveys, feedback or interviews, where the user can tell you what happened or how they felt about the experience.

Imagine product launch as theatre. The UX is your lead actor, and anticipation is the audience's emotion. First, orchestrate "Whisper Campaigns", dropping subtle UX hints to intrigue. Use "Anticipatory Design" - leveraging user predictions for a tailored experience. Next, the "Emotion Echolocation" method: send preliminary features and gauge emotional reverberations. Craft a "Multi-sensory Unveil", engaging not just sight, but auditory and tactile feedback. On launch, ensure a "UX Conductor" harmonizes user flows, ensuring no off-notes. Post-launch, host "UX Debrief Sessions", intimate user gatherings for honest conversations. This transforms a launch into a performance, with UX taking the spotlight, ensuring rave reviews.