How can you manage multiple social media accounts for different brands or products?

Por ejemplo, si una marca de ropa deportiva quiere aumentar su presencia en redes, podría establecer metas específicas como incrementar un 20% sus seguidores en Instagram en 3 meses, mejorar la tasa de interacción en publicaciones relacionadas con eventos deportivos, o aumentar el tráfico web desde sus plataformas sociales en un 30%. Herramientas como el análisis de sentimiento y el seguimiento de conversiones pueden medir la percepción de la marca y la efectividad de las campa?as, respectivamente. Estos objetivos deben reflejar la identidad de la marca y resonar con los valores y el estilo de vida del público objetivo.

Stick to your social media strategy. Before you create or manage any social media account, you should have a clear goal, target audience, tone of voice, and content plan for each one. This will help you stay focused and consistent across different platforms and avoid confusion or duplication. Repurpose or cross-post content wherever possible. You don’t have to create new content for every platform or account. You can repurpose or adapt your existing content to fit different formats and audiences.

Setting Goals: Like a Roadmap for a Journey: For each brand, set distinct goals. Whether it's increasing engagement, boosting sales, or building awareness, having specific objectives keeps your strategy on track.

Content Calendars: Your Organizational Best Friend: They're lifesavers. Plan out posts in advance to maintain consistency across accounts. It's like having a meal plan for a busy week - you know what's cooking every day!

Social Media Management Tools: The Multi-tasking Genie: Imagine a command center where you can control everything from one dashboard. Tools like Hootsuite or Buffer are game changers. They streamline posting, monitoring, and engaging across all platforms.

It is absolutely necessary to adapt the content for each platform instead of merely reposting the same content across all of them. What works well on Facebook may not resonate on TikTok, and that's perfectly fine. Rather than posting it on TikTok simply because "it's already done," it's better to keep it on Facebook where it is likely to yield better results. Identifying the potential of each platform and tailoring the content accordingly will enable your brand to build a stronger connection with users.

Consider also whether the content is applicable to the local social media platform; the content may need to be translated as well.

Platform-Specific Content: Tailor Your Message: Just like you wouldn't wear a swimsuit to a business meeting, tailor your content to fit each platform's unique style and audience.

Consistent Voice and Tone: Your Brand’s Personality: Keep your brand voice consistent across all platforms. It’s like recognizing a friend's voice in a crowded room – familiar and reassuring.

Remember, each brand is like a different storybook in your library. Each needs its own narrative style but should still feel like part of your collection. Keep the essence of each brand intact while adapting to the nuances of different social media platforms. It's a balancing act, but with these tips, you'll be juggling like a pro in no time!

Outside the obvious (defining objectives, aligning platform to content and brand, creating periodic content calendars, etc), always double check your profile before hitting 'publish' or 'post'. The most common mistake social media managers make is posting content for Brand Taiwo on Brand Derek's page. Or publishing your Brand's content on their personal accounts. Secondly, while post scheduling can be an efficient way to multitask, twenty-four hours can make a huge difference. Do a relevance check, up until the post goes live. Imagine a catastrophic incident happening between the time you scheduled a post and when it gets published, and maybe that's when you took a break. It could take years of consistent brand and PR efforts to correct.