How can you manage marketing campaigns with software?

Utilizing software for managing marketing campaigns provides several advantages. Such tools can automate repetitive tasks, track campaign performance, integrate various channels, aid collaboration, and facilitate campaign testing and optimization. Automation can streamline processes like post scheduling, email dispatch, or report generation, freeing up time for strategic tasks. With software, tracking campaign performance metrics such as impressions, clicks, conversions, or ROI becomes straightforward. It provides valuable insights to measure campaign success and offers data-driven avenues for refinement. Software also enables seamless coordination of multi-channel campaigns and facilitates efficient team collaboration.

One thing I’ve found helped in my experience is that Marketing Automation softwares are user friendly and easy to use, which helps in getting the best results with the help of advanced technology and analytics tools and it also allows you to create and implement campaigns for your brand and easy to get analysis post the campaigns are sent live such as to track impressions, clicks, lead conversions, to measure the ROI of the campaigns and to generate lead and sales revenue, also make social media posting and integrate with your other products relevant to your business to get maximum revenue and success for your business.

Having a robust software for your marketing campaigns is like an additional arm by your side. They not only help in calculating ROI of the campaigns but also helping us know the efficacy of each campaign. Software can also help us track multiple campaigns in a single time and comparing as to which campaign was beneficial and has delivered maximum results.

To get started with deciding which software is right for you, it's important to consider why you need it and whether it's got long-term potential. It's a big decision and often a big investment so you need to ask the right questions to make sure you're getting what you need. For me, I'd consider: - How will it make your life easier? Will it streamline processes? Will it make things quicker or more efficient or both? - What do you need to implement it and use it effectively? Is there training support available from the provider? - Is it intuitive? Is it easy to use? Would you be able to have a crack after a quick training session?

One of the best ways to think about getting the right tool for you, is by thinking about the end user, i.e. 1.) Who uses the tool within your team/organisation and how it integrates with your current tech stack? For example, in most cases, a marketing automation tool/software is integrated with your CRM. Think about what software is best integrated with your current tech stack. 2.) How easy is it to find a resource that knows the tool/software? Sometime, you could end up getting a software for which hiring/training a resource in the future might be challenging. Always, incline towards software that focuses on user experience. Another, important thing to consider is also not to solve for today but think about tomorrow for scalability.

Marketing automation software for campaigns, tracking prospect interactions, even keeping in touch with client base has reached a point where the number of options available is mind-boggling. However, the task of the company leadership and CTO has now become more focused on how to get the best output from these. We've noticed that employees, beyond the standard tools like CRM, marketing automation and social media tools, tend to limit their use to the minimum, considering it a significant time drain. Too much complexity in marketing tools negate the benefits and impact the ROI of investing in these tools. Simplification of marketing technology to make it intuitive at the employee/user level will be the key to improve adoption.

Depending on their target audience, marketing automation softwares have their own target segments. For each target segments, they have difference focus in terms of breadth of features and whether they’re providing any assistance during set up. For example, Braze has an extensive range of channels such as Email, SMS, WhatsApp, In-App Messages and Content Card. On top of that, Braze provides Onboarding and Success services to help customers get the most out of their marketing automation software.

Some softwares are mere infrastructure providers, specifically the DSPs within the programmatic ecosystem. They’re truly customisable- you can bring in your own down or another data provider, link a third party measurement, build your own private marketplace or optimise your marketing campaigns the way you want, this gives advertisers and marketers freedom to develop their own marketing stack on top of the off the shelf features provided by demand side platforms.

In spite of the fact that SaaS marketing tools are supposedly easy to implement, the truth is that there is significant loss of productivity in switching over from one set of tools to another. So choosing a marketing tech stack is a highly involved decision that requires - 1. Understanding of the long-term applications and benefits in line with business objectives 2. User comfort and ease of adoption within the daily work schedule of the user 3. Deep calculation of switching cost, including lost productivity in transition, training, cost of integration with other products in the tech stack and IT eco-system

Here are some steps to help you manage marketing campaigns using software: Choose the right marketing software: Select a comprehensive marketing automation platform that suits your needs. Set campaign goals: Clearly define your campaign objectives and KPIs. Segment your audience: Use the software to segment your target audience based on demographics, behavior, or preferences. Social media management: Use the software to schedule and publish social media posts, track mentions, and engage with your audience across platforms. Integration with CRM: Integrate your marketing software CRM. By utilizing marketing software, you can efficiently manage your campaigns, save time, and ensure better targeting and engagement with your audience.