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How can you manage difficult stakeholders in content creation?

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Content creation is a collaborative process that involves multiple stakeholders with different needs, expectations, and opinions. Managing these stakeholders can be challenging, especially when they have conflicting feedback, unrealistic deadlines, or unclear goals. How can you handle these situations and deliver high-quality content that satisfies everyone? Here are some tips to help you manage difficult stakeholders in content creation.

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Aleia Roberts, MPH

1 Understand their perspective

The first step to managing difficult stakeholders is to understand their perspective and motivations. Why are they involved in the content creation process? What are their goals, challenges, and pain points? How do they measure success and value? By asking these questions, you can empathize with their situation and find common ground. You can also avoid misunderstandings and miscommunication that can lead to frustration and conflict.

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2 Communicate clearly and regularly

Communication is key to managing difficult stakeholders. You need to communicate clearly and regularly about the content creation process, the scope, the timeline, the deliverables, and the feedback. You also need to set clear expectations and boundaries, and be transparent about any changes or issues. By communicating effectively, you can build trust and rapport with your stakeholders, and keep them informed and engaged. You can also prevent or resolve any problems or disputes that may arise.

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Austin Sarles

Sr. SEO Manager @ Amazon Ads
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Provide regular updates on projects and share documentation. Informing your core stakeholders of the dependencies and SLAs that affect you work can help set clear and realistic expectations and timelines.

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Myilraj G

? Blogger-Turned-Entrepreneur |-| Content Writer |-| SEO Specialist — ? Grow your business organically & show on first page in 8 months — ? I empower bloggers to turn their passion into profitable business
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Constant communication with timely updates can cure several discomforts between the content creator and stakeholders. Update the responsible person regularly with the process. Emails are a form of great communication tool for creators. Using it wisely can help you manage difficult situations at ease.

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3 Manage feedback and revisions

Feedback and revisions are inevitable in content creation, but they can also be a source of difficulty and stress. Some stakeholders may give vague, inconsistent, or contradictory feedback, or request too many or too late changes. To manage feedback and revisions, you need to establish a feedback system that defines who, when, how, and what feedback is given and received. You also need to prioritize and filter feedback, and negotiate or justify any changes that affect the content quality, purpose, or deadline.

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4 Showcase your expertise and value

One of the reasons why some stakeholders may be difficult is because they don't respect or appreciate your expertise and value as a content creator. They may question your decisions, micromanage your work, or ignore your recommendations. To overcome this challenge, you need to showcase your expertise and value by demonstrating your skills, knowledge, and experience. You also need to explain your content strategy, rationale, and best practices, and show how your content aligns with their goals and needs.

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Aleia Roberts, MPH
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I’ve found that it’s helpful to anticipate the concerns that your stakeholders will express and prepare your rationale accordingly. If possible, share your thought process before they have the chance to rebut your work. That way, you’ll either eliminate their need to ask the question or you’ll give yourself the opportunity to reiterate your reasoning.

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5 Seek support and feedback

Managing difficult stakeholders can be exhausting and stressful, and you may feel isolated or overwhelmed. To cope with this situation, you need to seek support and feedback from your peers, managers, or mentors. They can offer you advice, guidance, or validation, and help you improve your content creation and stakeholder management skills. You can also learn from their experiences and perspectives, and get inspired by their ideas and solutions.

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Myilraj G

? Blogger-Turned-Entrepreneur |-| Content Writer |-| SEO Specialist — ? Grow your business organically & show on first page in 8 months — ? I empower bloggers to turn their passion into profitable business
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Polish your skills by getting regular feedback and updates on your content. Probe peers in your network and ask for their suggestions before submitting the project work. Since I maintain a team, I let all members equally put their efforts into creating the best content. The content that directly addresses the pain point and end up with a solution.

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6 Be flexible and positive

Finally, managing difficult stakeholders requires flexibility and positivity. You need to be flexible and adaptable to changing circumstances, expectations, and demands. You also need to be positive and respectful, and avoid taking things personally or emotionally. By being flexible and positive, you can foster a collaborative and constructive relationship with your stakeholders, and overcome any challenges or difficulties that may arise.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you manage difficult stakeholders in content creation?

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1 Understand their perspective

2 Communicate clearly and regularly

3 Manage feedback and revisions

4 Showcase your expertise and value

5 Seek support and feedback

6 Be flexible and positive

7 Here’s what else to consider

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