You want to create engaging YouTube videos that inform your audience and showcase your expertise. But how do you write copy that captures their attention and keeps them hooked? In this article, you'll learn some tips and tricks to make your YouTube video copy both informative and entertaining.
Before you start writing, you need to know who you're writing for. What are their pain points, interests, goals, and preferences? How do they like to consume information and what kind of tone and style resonates with them? You can use tools like YouTube Analytics, surveys, and feedback to get a better understanding of your audience and tailor your copy accordingly.
Crafting an engaging YouTube video script involves several key stages: The first stage is Know your audience: Tailor your language, humor, and content to resonate with your target viewers. Simple.
Your title and thumbnail are the first things your potential viewers will see, so they need to be compelling and relevant. You want to spark curiosity, promise value, and use keywords that match your topic and audience. Avoid clickbait, misleading, or vague titles that will disappoint your viewers or hurt your credibility. You can use tools like CoSchedule Headline Analyzer or TubeBuddy to optimize your title and thumbnail.
In addition, write a catchy title. Hook 'em early. Grab attention within the first 15 seconds. How? with a captivating question, surprising fact, or relatable anecdote or still, an exciting expected outcome of a product.
The first 15 seconds of your video are crucial to capture your viewers' attention and convince them to watch the rest. You need to hook them with a strong opening that addresses their problem, shows your solution, or teases your main point. You can also use a story, a question, a fact, or a joke to pique their interest. Avoid long introductions, irrelevant details, or boring statements that will make them click away.
Your video copy should have a clear and logical structure that guides your viewers through your message. You can use the classic formula of introduction, body, and conclusion, or follow a specific framework like problem-agitation-solution, before-after-bridge, or feature-advantage-benefit. You can also use transitions, headings, summaries, and recaps to help your viewers follow along and reinforce your key points.
Your video copy should not only inform your viewers, but also entertain them. You want to inject some personality and humor into your copy to make it more engaging and memorable. You can use anecdotes, metaphors, analogies, puns, or pop culture references to spice up your copy and connect with your audience. You can also use different tones, expressions, gestures, and props to enhance your delivery and add some flair.
The last thing you want to do is to leave your viewers hanging or confused after watching your video. You want to give them a clear and specific call to action that tells them what to do next. Whether you want them to subscribe, like, share, comment, buy, or sign up, you need to make it easy and appealing for them to take action. You can also use incentives, urgency, or social proof to motivate them and increase your conversions.
Other stages: Structure for clarity: Organize your information logically, using transitions to guide viewers through the content. Spice it up!: Inject personality, humor, and storytelling to keep viewers engaged and entertained. Call to action: End with a clear and compelling request, whether it's subscribing, liking, or checking out your website.