How can you make your product updates stand out?

New product updates are your secret weapon! Here's how these updates will make you an SDR rockstar: Unleash the prospecting beast: Find hidden gems with data-driven targeting, craft hyper-personalized CTAs that convert like crazy, and grab attention with video outreach. Talk benefits, not features: ? Ditch the tech jargon and focus on how these updates solve your prospects' biggest pain points. Watch their interest spike. Make meetings a breeze: Show off the value with engaging visuals and user-friendly demos. Scheduling will be a breeze. Bonus Tip: Automate the boring stuff! Use tools to streamline follow-ups and focus on building relationships. Drop a comment with your favorite sales superpower! #salesdev #b2bmarketing #productupdates

To make your product update standout, you need to have done a good job of research before launch, about your audience, the previous product version and what problems this update solves. If a good job has been done, 90% of the work has already been done. On the tools to use to inform customers and prospects of this new version, this depends entirely on your audience, which you already know and therefore in theory you already know how to engage. A good tactic is to warm up the audience with pre-release ads, create a funnel to segment the most interested audience with more targeted messages and warm up the colder ones with other messages.

1. Hook 'em early: Tease major features beforehand, use playful animations or visuals, and highlight user benefits, not just technical specs. 2. Show, don't tell: Craft engaging demos, tutorials, or interactive walkthroughs to let users experience the update first-hand. 3. Personalize & target: Segment your audience and tailor communication to their specific needs and interests. Make it relevant, not generic.

This is why you need to conduct interviews with people who are facing challenges you want to address. Ask them, talk to them, hear their thoughts, get to know them, and then think of the solution.

Tired of product updates that flop? Ditch the jargon, focus on benefits, and make your updates stand out! Here's how: 1?? Lead with impact: Show users how your update solves their pain points. 2?? Hook 'em early: Catchy headline, surprising stat, relatable story? 3?? Keep it clear and concise: No tech jargon, just plain English. ? 4?? Personalize your pitch: Tailor it to your audience's needs. 5?? Show, don't tell: Screenshots, GIFs, videos? Make it visual! 6?? Create a sense of urgency: Limited-time offer? FOMO? Don't wait! ? 7?? Tap into emotions: Excitement, curiosity, and FOMO can work wonders. 8?? Clear call to action: Tell them what to do next. Make it easy! Let's go! #productupdates #marketingtips #engagement

Research and testing are valuable tools for identifying the optimal days, times, and frequencies that resonate best with your audience, enhancing the impact of your product communications. In addition to optimizing timing, consider personalization in your communication strategy. Tailoring product updates based on user preferences or past interactions can significantly enhance engagement. Also, leverage multiple communication channels to reach a broader audience. Diversifying your approach can ensure your updates reach users where they are most active. Finally, keep an eye on analytics to measure the effectiveness of your timing and content strategy, allowing you to make data-driven adjustments for continuous improvement.

I've found that incorporating a clear call to action in the follow up can truly make a difference. It's like guiding your audience towards the next step, offering them a roadmap after the update. In my experience, this straightforward approach not only engages your audience but also enhances the likelihood of turning prospects into valuable customers. Whether it's requesting a demo, trying out a trial, downloading a resource, or scheduling a meeting, the call to action acts as a pivotal bridge between information and action.