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How can you make your product stand out?

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In a competitive market, making your product stand out can be challenging. You need to communicate your unique value proposition, create a memorable brand identity, and engage your target audience. In this article, you will learn some marketing strategy best practices that can help you achieve these goals and differentiate your product from the rest.

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1 Understand your customers

The first step to making your product stand out is to understand who your customers are, what they need, and how they perceive your product. You can use various methods to research your customers, such as surveys, interviews, focus groups, or online analytics. By analyzing your customer data, you can segment your market, identify your ideal customer profile, and create buyer personas. These tools will help you tailor your product features, benefits, and messaging to the specific needs and preferences of your customers.

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Muriel Touati

?? I help expert freelancers thrive in their business, ?? by crafting a compelling personal brand on LinkedIn for more B2B clients and higher income than a full-time job ?? Ready for more results?
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Understanding your customers goes beyond just identifying their needs and pain points; it also involves actively participating in their journey towards achieving their goals. In my own experience, I found that the most effective way to truly comprehend my clients was by being with them every step of the way. When clients enroll in my program, they're not just left with a method and expected to navigate it independently. Instead, I provide weekly coaching sessions as part of the program. These sessions serve as touchpoints where I can personally gauge their progress, address their challenges, and celebrate their wins! I feel this understanding allows me to continuously tailor my product to better serve my clients.

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2 Define your value proposition

The next step is to define your value proposition, which is the main reason why customers should choose your product over others. Your value proposition should clearly state what problem your product solves, how it differs from the alternatives, and what benefits it delivers. You can use a simple formula to craft your value proposition, such as: [Product name] helps [target customer] [achieve a goal] by [unique feature or benefit]. For example, Airbnb helps travelers find unique and affordable accommodation by connecting them with local hosts.

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3 Create a distinctive brand identity

Another way to make your product stand out is to create a distinctive brand identity that reflects your value proposition, personality, and vision. Your brand identity includes elements such as your name, logo, slogan, colors, fonts, images, and tone of voice. You should use these elements consistently across all your touchpoints, such as your website, social media, packaging, and advertising. By creating a distinctive brand identity, you can build recognition, trust, and loyalty among your customers.

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Anik Vigneault

Marketing and Communications Specialist./ Spécialiste en marketing et communication.
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You can also create a hashtag for your brand that you can use on all social media channels. Then encourage your followers to use the hashtag when they are posting content that includes your product or service. Make sure to research it first to make sure that it is not already associated with another brand or idea.

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4 Use storytelling and emotion

One of the most effective marketing strategies to make your product stand out is to use storytelling and emotion . Storytelling is the art of creating a narrative that connects your product with your customers' needs, desires, and emotions. Emotion is the feeling that your product evokes in your customers, such as happiness, excitement, or relief. You can use storytelling and emotion to create compelling content, such as blog posts, videos, testimonials, or case studies, that showcase your product's value and impact.

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Subbu Nair

Acquisition Marketing | Marketing Program Manager | Digital Marketing Instructor
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Using emotion to drive home a point is the oldest trick in the game. Be it B2B selling or online marketing, effective storytelling goes a long way and by deploying levers that evoke emotion, you stand a far better chance of hitting your conversion goals. By getting a thorough understanding of your audience, you are in a better place to build meaningful and powerful content. Get in the minds of the customer and use powerful yet simple methods to reassure them of the value that you bring to their lives.

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5 Leverage social proof and influencers

Another marketing strategy to make your product stand out is to leverage social proof and influencers . Social proof is the evidence that other people trust and use your product, such as reviews, ratings, testimonials, or referrals. Influencers are people who have a large and engaged following on social media or other platforms, and who can endorse or promote your product to their audience. You can leverage social proof and influencers to increase your credibility, visibility, and word-of-mouth.

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6 Experiment and optimize

The final step to making your product stand out is to experiment and optimize your marketing strategy. You should always test different aspects of your product and marketing mix, such as your features, pricing, channels, or messages, and measure their performance. You can use tools such as A/B testing, surveys, or analytics to collect and analyze data. By experimenting and optimizing, you can find the best ways to reach, attract, and convert your customers.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you make your product stand out?

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1 Understand your customers

2 Define your value proposition

3 Create a distinctive brand identity

4 Use storytelling and emotion

5 Leverage social proof and influencers

6 Experiment and optimize

7 Here’s what else to consider

Marketing Strategy

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