How can you make your personal brand stand out when pitching to potential clients?

As a life coach, tarot coach, and manifestation coach, building a strong personal brand is crucial to standing out and attracting potential clients. 1. Highlight your unique selling proposition to attract potential clients and emphasize why they should choose you over others. 2. Share personal anecdotes and examples of transformation which will help clients relate to you and trust in your expertise. 3. Clearly define your target market and understand their needs, desires, and pain points. 4. Ensure your personal brand remains consistent across all social media platforms. Use the same visual elements & colors to create a brand identity that resonates with potential clients. Showcase client testimonials, success stories to build trust.

- Be authentically you, not someone else. - Showcase your unique personality traits. - Share compelling success stories. - Demonstrate genuine passion and enthusiasm. - Create memorable visual elements. - Inject humor to lighten the mood. - Offer value-driven solutions. - Foster meaningful connections with clients. - Maintain consistency across all platforms. - Always exceed expectations with your service.

To effectively tailor your pitch: → Use LinkedIn to check the client's recent posts and projects for current interests and challenges. → Analyze Google News for any recent industry trends affecting their business. → Scrutinize competitors' social media to understand industry pain points and how you can differentiate. → Identify key decision-makers and understand their roles and priorities through their LinkedIn profiles. → Craft your message emphasizing how your skills directly address their needs and set you apart from competitors. This focused approach ensures your pitch resonates with the client's current situation and objectives.

Research pain points: Identify your audience's specific challenges and showcase how your personal brand offers tailored solutions. Highlight relevant achievements: Tailor your message to past successes aligned with their industry or needs, demonstrating expertise and impact. Speak their language: Use their terminology and communication style to build rapport and understanding. Share personal stories: Connect on a human level by sharing relevant anecdotes that showcase your values and passion. Quantify your value: Emphasize measurable results from past projects to demonstrate the tangible benefits you bring.

One of the most crucial ways is by providing invaluable content for free. We have to create content consistently and that type of content should be illegal to be published for free. Most of the type of value that we get in online is paid. But if we do the opposite, our audience mindset will be like " This person is giving all kinds of amazing growth content that could be worth many $$$ for free. What kind of value will he/she bring to the table if we hire them ? " This mindset will never let them to say no at all to your offer.

It helps connect with the client beyond the transactional approach and helps build credibility and authority. It grabs their attention and shows them what you can bring to the table.

If you're a freelancer, consultant, or business owner, you need to stand out. Just having a good resume and nice business cards isn't enough. It's not a good idea to just list off what you've done. People won't remember a list. They remember how you made them feel. One tip is to think like a movie writer. Your clients are the main heroes in their stories. Think about how you can help them beat their problems. If you can show them how to win, you naturally become an important part of their success story. By turning your experiences into an interesting story, you make people trust and believe in you. So, share your story loud and proud – it could be the best thing you bring to any meeting.

Hook them early: Start with a relatable anecdote or surprising stat connected to your client's pain point. Showcase your journey: Briefly share a personal story that highlights your expertise and passion, demonstrating how you overcame challenges. Focus on their story: Weave their specific needs and goals into your narrative, showing how your unique approach directly solves their problems. Emphasize impact: Quantify your success stories with client results, awards, or testimonials, building trust and credibility. End with a clear call to action: Confidently invite them to collaborate, leaving them eager to hear more and start their own success story with you.

One of the best and simplest frameworks I use to tell a story is the PAS framework that Justin Welsh has made popular. You tell your audience a Problem (pick on the pain point). Agitate the pain point further by dragging out the current consequences of that pain point and leaving it unaddressed. Solution - offer up advice on what you would do, and how you would solve that pain point - in your unique way! I cannot stress enough about the importance of putting YOUR unique spin on it. Otherwise, your content will be no different from an influencer's content, except they're more popular and are likely to get more eyeballs.

Histórias conectam! Se você usar as técnicas do storytelling e ser verdadeiro em sua comunica??o, irá atrair pessoas que se conectam e se identificam com sua história. Mais do que isso, se você contar que superou um desafio, você irá se destacar por criar na pessoa o desejo de ela também superar como você superou, o desafio dela pode ser parecido com o seu.

Focus on client needs: Clearly connect your expertise to their specific challenges and desires. Use their language and avoid jargon. Highlight results: Quantify your impact with impressive achievements related to past projects. Numbers speak volumes! Tailor your message: Don't offer a generic pitch. Research and personalize your message for each client, demonstrating your understanding of their unique situation. Be concise and confident: Keep your pitch short and to the point. Highlight your value proposition in clear, concise language, exuding confidence in your abilities. End with a call to action: Don't leave them hanging. Invite them to take the next step, whether it's scheduling a call, requesting a proposal, or visiting your website.

Parte por lo mas importante primero. Con una capacidad de concentrarse en la lectura cada vez menores, es importante que entregues el mensaje principal a tus potenciales clientes pronto. Con historias muy largas, no saben si llegaran a leer el final.

Quando se trata de uma linguagem clara, n?o é apenas proferir o idioma de forma correto. é entender como o público fala, como interagem, quais assuntos s?o corriqueiros e do que gostam. Porque desta forma, você pode usar de todos estes elementos para compor sua mensagem e se conectar a ponto deles entenderem perfeitamente como solucionar o problema que tem.

Crafting a standout personal brand is like having a heart-to-heart chat with someone. Keep it simple, ditch the fancy jargon, and speak in a way that anyone can get. Share real stories, not just buzzwords. It's not about impressing, it's about connecting – using clear, genuine language to show who you are and what makes you tick.

Connect with clients by speaking directly to their needs and desired outcomes. Use their terminology to demonstrate a clear understanding of their challenges. Quantify past achievements with impressive metrics that convey concrete value. Personalize your pitch based on research into each client's specific goals. Concisely communicate your value proposition with confidence. Close by providing a clear call to action, whether scheduling a consultation, requesting a custom proposal, or visiting your website to learn more.

To create a personal brand you have to niche down on YOU. Even the name personal in personal branding is already half the phrase. To build a personal brand you have to let people connect with your personality. Invite people to get to know you, share your thoughts and let people connect with you either through a shared belief or a common passion. The most important part is building an emotional connection with your audience

Cuidado com o mostrar sua personalidade, n?o vem com essa que você vai ser autêntico e tal, sem ao menos ter a consciência do significado. Tudo que é mostrado publicamente/palco, necessariamente precisa ser quem você é. Mas nem tudo o que você é, precisa ser mostrado ao público/palco. Mostrar sua personalidade n?o é licen?a para falar besteira, ser grosseiro e alimentar seu egocentrismo. é saber mostrar na medida certa quem você é, para afirmar e convergir com o que está apresentando.

To refine your LinkedIn presence with authenticity: → Profile Tone: Write your summary in a conversational tone. Begin with "Here's what I love about my work..." to add warmth. → Humor & Emotion: Share a post about a work mishap or success with a light-hearted comment, showing you can laugh at yourself or celebrate wins. → Passions & Interests: Add a section or post titled "Beyond the Desk," detailing hobbies that influence your professional life. → Values & Opinions: Write contents expressing your take on industry trends, ensuring they reflect your core beliefs and professional stance. This approach helps your LinkedIn profile resonate personally and professionally.

There are several ways to make sure your personality comes across - whether that’s through video content or through your captions and even comments. This is where it’s important to remember to be authentic. No one likes a copycat.

Você pode ter algumas vers?es de pitch: uma de 30 segundos, uma de 1 minuto e uma de 3 minutos. Um bom pitch de apresenta??o deve responder às seguintes perguntas: 1- Quem é você 2- O que você faz 3 - Por que você é único 4- Por que isso interessa a quem ouve Se você nunca ouviu falar em pitch de apresenta??o, pense o seguinte: ele tem a mesma fun??o de um trailer. Quem gosta do trailer, assiste ao filme. Da mesma forma que quem curte o seu pitch, vai ter interesse em saber mais sobre você e o seu trabalho.

A unique brand positioning comes from connecting 2 worlds: 2 worlds that are relevant to you and your decision maker. This is also how you can highlight your uniqueness as no one has the same experience, expertise and personality than you have. For example: When you have a different educational background than anyone else, don't hide it - feature it and make it your competitive advantage.

For a standout LinkedIn profile: → Skill Story: Detail a moment when your unique skill turned a project around, under "Projects." Use a headline like "Turning Points: My [Skill] in Action." → Signature Approach: Introduce your approach in the 'About' section with a compelling story or analogy that illustrates its effectiveness, e.g., "The Chess Strategy: Thinking Three Moves Ahead in Marketing." → Visual Signature: Upload a custom banner image that reflects your professional identity, incorporating elements unique to your brand, like a symbol or pattern associated with your work. With this limited characters... I am sure that these specific actions can help your LinkedIn presence resonate more deeply, showcasing your unique identity.

Standing out in a crowd is all about showing what makes you, well, you! Highlight your quirks, skills, or that unique approach you bring to the table. It's like telling a story – people remember the interesting parts. So, wave your uniqueness flag high, and let it shine in a way that makes clients go, "Yeah, I want that!"

Distinguish yourself by spotlighting your distinctive attributes that create compelling value for clients. Like an intriguing character in a story, your particular strengths and quirks can capture attention while showcasing rare talents clients crave. Rather than blending into the crowd, give your individuality top billing to be remembered. Boldly leverage your uniqueness to your advantage by making it the main attraction for potential customers. When you defiantly embrace and advertise what makes you extraordinary, clients take notice and say “I’m sold!” Allow your brand’s one-of-a-kind spirit to shine.

In the world of personal branding, it's crucial to cut through the noise. Showcasing authenticity and passion makes your brand memorable. Share real stories, connect on a personal level, and always end with a clear call to action, making it easy for clients to take that next exciting step with you. It's not just about selling a service; it's about building genuine connections that last. Cheers to standing out and making your mark

A simple one that a lot of people tend to forget is that you have to remind people about your existence. A CTA therefore becomes extremely important. The Call To Action is a literal callback to you or your offering. It is your opportunity to end your communication by inching closer to your potential client, whether it's by way of asking them to download a freebie, book a call or subscribe to your newsletter.

1. Distinct Value Proposition: Clearly articulate what sets your personal brand apart from competitors and how your unique skills, expertise, or approach can benefit the client. Highlight specific examples or case studies to demonstrate the value you bring. 2. Authentic Storytelling: Share your personal journey, experiences, and passion for your work in a compelling and authentic manner. Clients often resonate with genuine stories that showcase your authenticity and commitment to your craft. 3. Consistent Branding: Ensure consistency in your branding across all touchpoints, including your website, social media profiles, and presentations.

Genera contenido que tu cliente/reclutador pueda tener acceso para que puedan ver antes de tu entrevista o cita de negocios, muestra el valor que agregas, crea un Podcast, un portafolio, un canal de YouTube, un blog o vídeo blog y comparte tus conocimientos en estos contenidos, envía el link de tu trabajo, pues será más fácil romper el hielo y que vea la capacidad que tienes de creación.

For an effective LinkedIn strategy: → Experiment Insight: "After testing various CTAs, I've found including a direct link in the post itself maximizes engagement, outperforming first-comment or bio links." → Practical Tip: "Place your call to action prominently within your post, ensuring the link is immediately accessible. This approach has proven to drive higher response rates." Leveraging this strategy encourages direct action, optimizing the impact of your LinkedIn presence.

Tell stories about people or organization you helped. Take your audience on a hero journey, a from-rags-to-riches journey, help them understand the process. Telling stories help them understand the kind of organizations you work with, the kind of problems you solve and the kind of value you provide, all without sounding to egotistical and with a narrative device people can actually remember and easily share via word of mouth.

Remember, personal branding is an ongoing process that requires continuous refinement and adaptation to effectively communicate your evolving identity and expertise. Demonstrate responsiveness to feedback, inquiries, and comments from your audience. Engage in meaningful conversations and provide timely and helpful responses. This demonstrates your commitment to building genuine connections and reinforces your personal brand’s credibility.