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How can you make your fundraising videos engaging and shareable?

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Fundraising videos are powerful tools to showcase your impact, inspire your audience, and motivate them to support your cause. But how can you make your videos stand out from the crowd and reach more potential donors and supporters? Here are some tips to help you create engaging and shareable fundraising videos for your public administration project or organization.

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Josbertini Clementino

Especialista e Consultor em RelGov l Gest?o de Projetos e Stakeholders l Políticas Públicas l Consultoria em Rela??es…
Javier Mozzo Pe?a

| Magíster en Historia | Comunicación externa | Prensa | Relacionamiento con Gobierno | Medios de Comunicación |…

1 Know your purpose and audience

Before you start filming, you need to have a clear idea of what you want to achieve with your video and who you want to reach. What is the main message you want to convey? What is the call to action you want to include? Who are your ideal viewers and what are their interests, needs, and values? Knowing your purpose and audience will help you craft a video that resonates with them and aligns with your goals.

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Javier Mozzo Pe?a

| Magíster en Historia | Comunicación externa | Prensa | Relacionamiento con Gobierno | Medios de Comunicación | Posicionamiento | Estrategia | Periodismo |
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Hay que hacerlos con buena preproducción, buena producción y buena pos producción. Hacerlos en alta calidad, que se puedan editar para distintas plataformas.

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Beatriz Ramírez Vázquez

Director of Corporate Communications & Public Affairs | B2B/B2C Expert | Reputation Strategist | Crisis Management, Media Relations, Internal Communications | Speaker & Author
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Creating engaging and shareable fundraising videos requires a strategic approach that involves captivating the audience from the outset, often achieved through compelling anecdotes or visuals. Incorporating real stories of individuals impacted by the cause establishes an emotional connection, while transparency and authenticity foster trust and encourage sharing. Multimedia elements like music and graphics enhance the viewing experience and broaden accessibility. By crafting narratives that resonate personally and evoke empathy, fundraising videos can extend their reach and impact, compelling viewers to take action and support the cause.

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2 Tell a compelling story

One of the most effective ways to capture your audience's attention and emotion is to tell a compelling story. A story can illustrate your mission, highlight your impact, and showcase your beneficiaries or stakeholders. A good story has a clear structure, a relatable protagonist, a challenge or conflict, and a resolution or outcome. It also has a hook, a climax, and a conclusion. Use these elements to create a narrative arc that draws your viewers in and keeps them engaged.

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Josbertini Clementino

Especialista e Consultor em RelGov l Gest?o de Projetos e Stakeholders l Políticas Públicas l Consultoria em Rela??es Institucionais e Governamentais l Conselheiro de Administra??o IBGC l Regulatório l Advocacy
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Escolha um protagonista que represente a causa de sua organiza??o e com o qual o público possa se identificar, podendo ser um beneficiário, um voluntário ou um membro da equipe. Demonstre como sua organiza??o está fazendo a diferen?a na vida das pessoas e utilize imagens e vídeos impactantes que transmitam a emo??o e a urgência da causa. Conte histórias que evoquem emo??es como compaix?o, esperan?a e gratid?o e utilize música e narra??o que contribuam para a atmosfera do vídeo.

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3 Use visuals and sounds that enhance your message

The quality of your visuals and sounds can make or break your video. You want to use images, videos, graphics, and music that are relevant, appealing, and consistent with your message and brand. Avoid using low-resolution, blurry, or shaky footage, or distracting or inappropriate sounds. Instead, use high-quality, stable, and well-lit shots, and choose sounds that match the tone and mood of your video. You can also use captions, subtitles, or voice-overs to make your video more accessible and understandable.

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Josbertini Clementino

Especialista e Consultor em RelGov l Gest?o de Projetos e Stakeholders l Políticas Públicas l Consultoria em Rela??es Institucionais e Governamentais l Conselheiro de Administra??o IBGC l Regulatório l Advocacy
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Utilize imagens e vídeos que sejam visualmente atraentes e relevantes para sua causa. Use gráficos e anima??es para explicar dados e estatísticas de forma clara e concisa. Isso pode tornar seu vídeo mais informativo e interessante. A música pode ajudar a criar a atmosfera do seu vídeo e evocar emo??es no público. Escolha uma que seja adequada à sua causa e ao tom do seu vídeo.

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4 Keep it short and simple

One of the biggest challenges of making a fundraising video is to keep it short and simple. You don't want to bore or overwhelm your viewers with too much information or too long a duration. Ideally, your video should be between one and three minutes long, depending on your platform and purpose. You should also focus on one main idea or message, and avoid using jargon, acronyms, or technical terms. Instead, use simple, clear, and concise language that your audience can easily follow and remember.

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5 Optimize it for different platforms and devices

Another important factor to consider when making a fundraising video is how it will look and perform on different platforms and devices. You want to make sure that your video is compatible with the formats, dimensions, and specifications of the platforms you plan to use, such as YouTube, Facebook, Instagram, or Twitter. You also want to make sure that your video is responsive and adaptable to different screen sizes and orientations, such as desktop, laptop, tablet, or smartphone. You can use tools like Canva, Animoto, or Adobe Spark to help you optimize your video for different platforms and devices.

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6 Promote it widely and strategically

Finally, you want to promote your video widely and strategically to reach as many people as possible and increase your chances of getting views, likes, shares, and donations. You can use various channels and methods to spread the word about your video, such as email, social media, website, blog, newsletter, or press release. You can also use hashtags, keywords, tags, or mentions to boost your visibility and discoverability. You can also collaborate with influencers, partners, or supporters to amplify your reach and credibility.

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Josbertini Clementino

Especialista e Consultor em RelGov l Gest?o de Projetos e Stakeholders l Políticas Públicas l Consultoria em Rela??es Institucionais e Governamentais l Conselheiro de Administra??o IBGC l Regulatório l Advocacy
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Utilize hashtags relevantes para alcan?ar um público maior e promova o vídeo em seus canais de comunica??o, como website, blog e newsletter. Pe?a aos seus assinantes para assistirem ao vídeo e compartilharem com seus amigos e familiares e utilize plataformas de anúncios como YouTube Ads e Facebook Ads para alcan?ar um público mais amplo.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you make your fundraising videos engaging and shareable?

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1 Know your purpose and audience

2 Tell a compelling story

3 Use visuals and sounds that enhance your message

4 Keep it short and simple

5 Optimize it for different platforms and devices

6 Promote it widely and strategically

7 Here’s what else to consider

Public Administration

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