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How can you make your CSR partnership sustainable?

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Corporate social responsibility (CSR) is not only a moral duty, but also a strategic advantage for businesses that want to create positive social and environmental impact. However, achieving meaningful and lasting results through CSR requires more than just donating money or volunteering time. It also involves building strong and sustainable partnerships with relevant stakeholders, such as non-governmental organizations (NGOs), local communities, suppliers, customers, and employees. In this article, you will learn how to make your CSR partnership sustainable by following these six tips.

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Meena Raghunathan

Impact professional/Consultant--special interest in CSR, ESG, Governance, Women Leadership. Serve on corporate board…
Divyesh Markana

Driven by a Sense of Purpose and Impact
Elisangela Souza

Founder at IDE Social Hub | Gest?o de Projetos | Impacto Social | Forbes BLK

1 Define your goals and values

The first step to making your CSR partnership sustainable is to clearly define your goals and values. What are the specific social or environmental issues that you want to address? How do they align with your business vision and mission? How will you measure your progress and impact? Having a clear and shared purpose will help you and your partner to stay focused, motivated, and accountable throughout the partnership.

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Elisangela Souza

Founder at IDE Social Hub | Gest?o de Projetos | Impacto Social | Forbes BLK
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é fundamental estabelecer objetivos claros e alinhados entre todas as partes envolvidas. Desenvolver métricas e indicadores de desempenho mensuráveis permite avaliar o impacto real da parceria ao longo do tempo. Além disso, promover a transparência na comunica??o e colaborar de maneira aberta com os parceiros fortalece a confian?a mútua. A sustentabilidade da parceria também pode ser aprimorada integrando práticas socialmente responsáveis nos processos operacionais e decis?es estratégicas. Manter um diálogo constante e adaptar a parceria às mudan?as nas necessidades e contextos é crucial para garantir uma colabora??o duradoura e impactante.

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Lehar Tawde

EdTech Entrepreneur | Social Entrepreneur | Vernacular EdTech | Govt. Schools | #EdTech | #EdTechStartup | #SocialImpact | #SocialEnterprise | #Tech4Good | #BuildForBharat | #Philanthropy | #Charity | #CSR | #CSRIndia
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In building Studeasy Foundation, I've learned that the cornerstone of a sustainable CSR partnership lies in clearly defining goals and values. Our journey emphasizes aligning with partners who share our commitment to making Quality Education accessible. By setting explicit objectives and embracing shared values, we forge lasting collaborations that transcend mere financial contributions. This approach ensures that CSR initiatives are purpose-driven, creating a profound impact on underprivileged students. It's not just about funding; it's about a shared vision for transformative change.

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2 Choose the right partner

The second step to making your CSR partnership sustainable is to choose the right partner. This means finding an organization that has the expertise, experience, and reputation in the field that you want to support. It also means ensuring that your partner shares your goals and values, and that you have mutual trust and respect. You can research potential partners online, ask for referrals from your network, or join platforms that match businesses and NGOs based on their interests and needs.

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Lehar Tawde

EdTech Entrepreneur | Social Entrepreneur | Vernacular EdTech | Govt. Schools | #EdTech | #EdTechStartup | #SocialImpact | #SocialEnterprise | #Tech4Good | #BuildForBharat | #Philanthropy | #Charity | #CSR | #CSRIndia
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Sustainability in CSR partnerships begins with choosing the right partner. Drawing from my entrepreneurial journey with Studeasy Foundation, aligning vision, values and commitment is crucial. A partner who shares your passion for social impact ensures long-term collaboration. Assessing their track record, transparency, and ability to adapt to evolving challenges fosters a resilient and impactful CSR alliance, contributing to sustained positive change.

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3 Co-create the strategy and action plan

The third step to making your CSR partnership sustainable is to co-create the strategy and action plan. This means involving your partner in every stage of the planning process, from setting the objectives, to designing the activities, to allocating the resources, to monitoring the outcomes. By co-creating the strategy and action plan, you will ensure that both parties have a clear and common understanding of the expectations, roles, and responsibilities, and that the partnership is based on collaboration and mutual benefit.

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Lehar Tawde

EdTech Entrepreneur | Social Entrepreneur | Vernacular EdTech | Govt. Schools | #EdTech | #EdTechStartup | #SocialImpact | #SocialEnterprise | #Tech4Good | #BuildForBharat | #Philanthropy | #Charity | #CSR | #CSRIndia
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In my entrepreneurial journey with Studeasy Foundation, I've learned that co-creating the strategy and action plan with CSR partners is crucial for sustainability. By collaboratively shaping initiatives, we align goals, leverage collective expertise, and ensure programs resonate with local needs. This inclusive approach fosters a sense of ownership, transparency, and mutual understanding. Through joint decision-making, we optimize resources, enhance program efficacy, and create lasting impact, laying the foundation for a sustainable CSR partnership.

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4 Communicate regularly and transparently

The fourth step to making your CSR partnership sustainable is to communicate regularly and transparently. This means keeping your partner informed of your progress, challenges, and achievements, and soliciting their feedback and input. It also means being honest and open about any issues or concerns that may arise, and resolving them promptly and respectfully. By communicating regularly and transparently, you will build trust and rapport, and foster a culture of learning and improvement.

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Divyesh Markana

Driven by a Sense of Purpose and Impact
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One key step in the sustainability of CSR partnerships is maintaining regular and transparent communication. This involves keeping CSR partner informed about progress, challenges, and achievements while actively seeking their feedback and input. Additionally, it requires openness about any issues or concerns, resolving them promptly and respectfully. As per my knowledge, regular and transparent communication not only builds trust and rapport but also creates a culture of continuous learning and improvement!

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5 Celebrate and share your successes

The fifth step to making your CSR partnership sustainable is to celebrate and share your successes. This means acknowledging and appreciating the contributions and achievements of your partner, and recognizing the positive impact that you have created together. It also means sharing your stories and results with your internal and external stakeholders, such as your employees, customers, suppliers, media, and public. By celebrating and sharing your successes, you will boost your morale and motivation, and enhance your reputation and credibility.

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6 Review and renew your partnership

The sixth and final step to making your CSR partnership sustainable is to review and renew your partnership. This means evaluating the performance and impact of your partnership, and identifying the strengths, weaknesses, opportunities, and threats. It also means discussing the future plans and aspirations of your partnership, and agreeing on the next steps and actions. By reviewing and renewing your partnership, you will ensure that your partnership remains relevant, effective, and adaptive to the changing needs and circumstances.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Meena Raghunathan

Impact professional/Consultant--special interest in CSR, ESG, Governance, Women Leadership. Serve on corporate board (Independent Director, non-profit boards. Author. NEW BOOK: TO EVERY PARENT, TO EVERY SCHOOL. PENGUIN.
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A critical issue is building trust, empathy and respect between corporates and NGO partners. Each has to appreciate the other's aspirations and challenges, and both should build on mutual respect for motivations to engage in CSR. They are different, but that's where the value comes in!

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How can you make your CSR partnership sustainable?

1

2

3

4

5

6

7

1 Define your goals and values

2 Choose the right partner

3 Co-create the strategy and action plan

4 Communicate regularly and transparently

5 Celebrate and share your successes

6 Review and renew your partnership

7 Here’s what else to consider

Corporate Social Responsibility

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How can you make your CSR partnership sustainable?

1

2

3

4

5

6

7

1 Define your goals and values

2 Choose the right partner

3 Co-create the strategy and action plan

4 Communicate regularly and transparently

5 Celebrate and share your successes

6 Review and renew your partnership

7 Here’s what else to consider

Corporate Social Responsibility

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