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How can you make your content calendar more flexible?

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A content calendar is a tool that helps you plan, organize, and execute your content strategy. It can help you align your content with your goals, audience, and channels, as well as track your progress and performance. However, a content calendar should not be a rigid document that limits your creativity and flexibility. In fact, a flexible content calendar can help you adapt to changing situations, take advantage of new opportunities, and improve your content quality and relevance. Here are some tips on how to make your content calendar more flexible.

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Lubna Kably

Senior Editor @ The Times of India | Tax, Immigration regulations (Views posted on LI are personal)
Anna Paganelli

Accelerating Creative Excellence: Co-Founder, Publisher & Editor of The Fluxx Magazine. PR & Content Strategist.
Jason Patterson

Founder of Jewel Content Marketing Agency | Truths & Memes | Content Strategy, Thought Leadership, Copywriting, Social…

1 Use a cloud-based platform

One of the easiest ways to make your content calendar more flexible is to use a cloud-based platform that allows you to access, edit, and share your calendar from anywhere and any device. This way, you can collaborate with your team, get feedback, and make changes in real time. You can also integrate your calendar with other tools, such as analytics, social media, email marketing, and project management, to streamline your workflow and optimize your content performance. Some examples of cloud-based platforms for content calendars are Google Calendar, Trello, CoSchedule, and Airtable.

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Anna Paganelli

Accelerating Creative Excellence: Co-Founder, Publisher & Editor of The Fluxx Magazine. PR & Content Strategist.
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I found using Trello was highly effective working with another remote design agency for all of my clients graphics requirements. Together we could easily follow and log deadlines, with really comprehensive information regarding what was required using images and text to highlight. A fantastic way to create content quickly and highly effectively.

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2 Set SMART goals and KPIs

Another way to make your content calendar more flexible is to set SMART goals and KPIs (key performance indicators) for your content strategy. SMART stands for specific, measurable, achievable, relevant, and time-bound. By setting SMART goals and KPIs, you can define what you want to achieve with your content, how you will measure your success, and how you will adjust your strategy if needed. You can also use your goals and KPIs to prioritize your content tasks, allocate your resources, and identify gaps and opportunities in your content plan.

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Ashleigh Golden, PsyD, RPsych, HSP, ACT

Executive GenAI Mental Wellness Product Leader | Stanford Prof | Licensed Clinical Psychologist | AI Ethics | Higher Ed | Translational & Behavioral Science | Anxiety & OCD Expert | RxP | KAP | Health Equity | Xoogler
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Adopt a realistic goal-setting approach in your content calendar, drawing from the distinction between perfectionistic and achievable goals. Perfectionism often leads to setting overly ambitious targets, causing stress and decreased productivity. Instead, aim for manageable daily goals, like completing three content-related tasks. This method increases the likelihood of completion, boosts morale, and maintains consistent progress. For example, set achievable daily goals like drafting a blog post, updating a social media strategy, and researching new trends. This approach fosters a sense of accomplishment and sustainable productivity, as opposed to the frustration and burnout associated with unattainable perfectionism.

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3 Create content themes and categories

A third way to make your content calendar more flexible is to create content themes and categories that reflect your audience's interests, needs, and pain points. Content themes are broad topics that you can explore in different formats, channels, and angles. Content categories are more specific subtopics that you can use to segment your content and target different segments of your audience. By creating content themes and categories, you can diversify your content, avoid repetition, and generate new ideas. You can also use them to balance your content mix, such as evergreen, seasonal, educational, entertaining, and promotional content.

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4 Plan ahead but leave room for adjustments

A fourth way to make your content calendar more flexible is to plan ahead but leave room for adjustments. Planning ahead can help you avoid last-minute stress, ensure consistency, and align your content with your goals and events. However, planning too far ahead can make your content outdated, irrelevant, or insensitive to current situations. Therefore, you should plan your content for a reasonable time frame, such as a month or a quarter, but leave some space for changes, updates, or additions. You should also monitor your content performance, feedback, and trends, and be ready to pivot or improvise if necessary.

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5 Seek input and feedback

A fifth way to make your content calendar more flexible is to seek input and feedback from your team, your audience, and your peers. Input and feedback can help you improve your content quality, relevance, and engagement. You can ask your team for suggestions, opinions, and contributions, and assign roles and responsibilities for your content creation and distribution. You can ask your audience for questions, comments, and reviews, and use them to create user-generated content, answer FAQs, or address pain points. You can also ask your peers for best practices, insights, and recommendations, and use them to benchmark your content performance, learn new skills, or discover new tools.

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Lubna Kably

Senior Editor @ The Times of India | Tax, Immigration regulations (Views posted on LI are personal)
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Focus groups could also be of great help in eliciting feedback. Also, a quicker way to seek audience feedback is via online polls, but do leave an option open for comments, should they wish to provide greater insights

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6 Experiment and test

A final way to make your content calendar more flexible is to experiment and test different content types, formats, channels, and strategies. Experimenting and testing can help you find out what works best for your audience, your goals, and your brand. You can use various methods, such as A/B testing, surveys, polls, or analytics, to measure and compare your content results, such as traffic, conversions, engagement, or retention. You can also use your findings to optimize your content, try new things, or eliminate what doesn't work.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Jason Patterson

Founder of Jewel Content Marketing Agency | Truths & Memes | Content Strategy, Thought Leadership, Copywriting, Social Media 'n' Stuff for B2B & Tech
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A flexible content calendar needs backup evergreen content at the ready in case of sudden unexpected delays. So try to tag appropriate content as evergreen so people know what to look for if they need a substitute.

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How can you make your content calendar more flexible?

1

2

3

4

5

6

7

1 Use a cloud-based platform

2 Set SMART goals and KPIs

3 Create content themes and categories

4 Plan ahead but leave room for adjustments

5 Seek input and feedback

6 Experiment and test

7 Here’s what else to consider

Content Development

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How can you make your content calendar more flexible?

1

2

3

4

5

6

7

1 Use a cloud-based platform

2 Set SMART goals and KPIs

3 Create content themes and categories

4 Plan ahead but leave room for adjustments

5 Seek input and feedback

6 Experiment and test

7 Here’s what else to consider

Content Development

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感谢您的反馈

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