How can you make your communication more sustainable?

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Communication is a vital skill for social impact, but it can also have negative consequences for the environment and society. How can you make your communication more sustainable, ethical and responsible? In this article, you will learn some tips and strategies to communicate with less waste, more empathy and more impact.

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1 Reduce your digital footprint

Digital communication may seem eco-friendly, but it actually consumes a lot of energy and resources. Every email, message, video call and online document has a carbon footprint. To reduce your digital footprint and be more environmentally conscious, you can delete unnecessary emails and files, and unsubscribe from unwanted newsletters and notifications. Additionally, you can choose lower-bandwidth options such as audio calls instead of video calls or text messages instead of voice messages. Turning off your devices and apps when you are not using them, as well as using power-saving modes and settings, can also help to reduce your digital footprint. Finally, opting for green hosting and cloud services that use renewable energy and offset their emissions is another way to reduce your digital footprint.

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Ramzi Najjar

Business Owner || Bestselling Author || 45 Awards Winner ||
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Various strategies can be adopted to improve communication sustainability in public administration and social impact initiatives. Firstly, digital communication platforms can minimize the waste of paper and emissions linked to traditional mail. Furthermore, incorporating video conferencing and telecommuting can lessen the requirement for travel, thereby reducing the carbon footprint. Implementing effective communication can enhance understanding and minimize the necessity for further communication, thus contributing to resource conservation. Fostering a culture of active listening and collaboration promotes successful and meaningful communication, resulting in more sustainable outcomes for public administration and social impact initiatives

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Zofia Kierner

Founder @ Girls Future Ready | Founding Partner @ 50one | Forbes 30U30 and 25U25 | Keynote Speaker
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We live in a digital world where you can spread your mission with the click of a button to the USA, Europe, Africa, Asia, and any corner of the planet. Utilize it wisely. Instead of physical materials and communication, use the digital resources we have available to us to maximize the reach of your mission.

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2 Choose your words carefully

Words have power and can shape how people think, feel, and act. When communicating for social impact, it is important to use words that are clear, respectful, and inclusive. To choose your words carefully, you should avoid jargon, slang, and acronyms that may confuse or alienate your audience. Instead, use positive and empowering language that encourages action and hope. Additionally, acknowledge the diversity and complexity of your audience while avoiding stereotypes, generalizations, and assumptions. Finally, ask for feedback and permission from your communication partners, respecting their preferences and boundaries.

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Jose Sergio Torres

Growth Hacker | DASM? | Google Project? Manager
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Utiliza un lenguaje positivo y respetuoso. Personalmente, evito términos ofensivos y elijo expresiones que fomenten la comprensión mutua.

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3 Align your actions with your values

Communication is not only about what you say, but also about what you do. Your actions can reinforce or contradict your message, and affect your credibility and trustworthiness. When you communicate for social impact, it is important to be transparent and honest about your goals, motives, and sources of information, as well as disclose any conflicts of interest or biases. You should also follow through on your promises and commitments, and take responsibility for any mistakes or failures. Furthermore, it is beneficial to collaborate with other individuals or organizations that share your vision and mission, while acknowledging their contributions and achievements. Lastly, it is essential to demonstrate your impact and results, displaying how your communication has made a positive difference.

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Amber Hollowell???

Lightbringer???Peacemaker???Agent of Change | Guiding Parents to EMBRACE Their Trans Child | Empowering the Silenced to SPEAK | Uplifting the Wounded to HEAL | ????????????????
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As a trans advocate, I agree with the importance of communication for social impact. I think communication is not only a way to inform and persuade others, but also a way to express and affirm one's identity and values. Therefore, it is crucial to be authentic and consistent in one's communication, both verbally and non-verbally. I believe by being authentic, one can communicate more effectively and ethically, and create more trust and rapport with one's audience.

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Jose Sergio Torres

Growth Hacker | DASM? | Google Project? Manager
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Reflejo mis principios en mi comunicación. Por ejemplo, evito promover productos no sostenibles y destaco iniciativas eco-amigables que respaldan mis valores.

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4 Listen and learn from others

Communication is a two-way process, and requires listening just as much as speaking. When you listen, you can understand the needs, perspectives and experiences of others, and improve relationships and outcomes. To communicate for social impact, you should demonstrate genuine interest and curiosity, asking open-ended and probing questions. Pay attention to the verbal and non-verbal cues, such as tone, body language and emotions, of your communication partners. It's also important to reflect and summarize what you have heard, checking for understanding and agreement. Appreciate the input and feedback of others, expressing gratitude and recognition.

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Jose Sergio Torres

Growth Hacker | DASM? | Google Project? Manager
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Mi comunicación se enriquece al escuchar diversas perspectivas. Me esfuerzo por entender opiniones diferentes y adaptar mi enfoque, basándome en experiencias como parte de equipos diversos.

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5 Adapt to different contexts and audiences

Communication is not a one-size-fits-all approach, and it depends on the context and audience. Therefore, when communicating for social impact, you should research and analyze your purpose, objectives and expectations, as well as define your key messages and calls to action. Additionally, you should identify and segment your target audience to understand their characteristics, preferences and motivations. Furthermore, you should choose and design a communication medium that is tailored to your audience and context, such as email, website, social media, report or presentation. Finally, you should evaluate and measure your communication effectiveness to improve it by collecting data and feedback.

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Jose Sergio Torres

Growth Hacker | DASM? | Google Project? Manager
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Ajusto mi tono y contenido según la audiencia. Ya sea hablando con expertos o principiantes, comparto experiencias relevantes para establecer conexiones más efectivas.

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Zofia Kierner

Founder @ Girls Future Ready | Founding Partner @ 50one | Forbes 30U30 and 25U25 | Keynote Speaker
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Consider what existing biases your audience may have before they view your content. There is not perfect solution to reach everyone, but you can reach for different platforms and mediums to adapt content accordingly.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Jhonathan Hebert

Gest?o de Projetos | Impacto Social | Terceiro Setor | Responsabilidade Social Empresarial | ESG | Políticas Públicas | ForbesBLK | Linkedin Top Voice
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é importante alinhar a comunica??o com as a??es consistentes e valores autênticos. Isso n?o apenas fortalece a credibilidade, mas também constrói confian?a e engajamento com o público. é crucial ser transparente, honesto e responsável, reconhecendo tanto os sucessos quanto os desafios. Colaborar com outros que compartilham objetivos semelhantes amplifica o impacto e refor?a o senso de comunidade. Por fim, mostrar resultados tangíveis refor?a a eficácia da comunica??o e demonstra o compromisso com o impacto social.

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Fábio Deboni

escrevo poesia crítica sobre impacto social
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Dizer a verdade, ter lastro e coerência entre o que se comunica e o que se faz - interna e externamente. Simples assim, porém, de difícil implementa??o.

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How can you make your communication more sustainable?

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1 Reduce your digital footprint

2 Choose your words carefully

3 Align your actions with your values

4 Listen and learn from others

5 Adapt to different contexts and audiences

6 Here’s what else to consider

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