登录查看更多内容

How can you make your client pitch engaging and memorable?

由人工智能和领英社区提供技术支持

If you want to win over new clients and retain existing ones, you need to deliver a pitch that stands out from the crowd and showcases your value proposition. A pitch is not just a presentation of your products or services, but a story that connects with your audience and persuades them to take action. How can you make your pitch engaging and memorable? Here are some tips to help you craft a pitch that sticks.

此文章中的业界达人

由社区从 4 条内容中精选。了解更多

Daniel Codd

CRO | VP Sales | Revenue Leader | Tech Leader. PE backed business to exit and M&A. Grown Enterprise PaaS business from…
Asha Kanta Sharma

Manager - Finance & Accounts @ Opendoors Fintech | Financial Accounting
Luis Felipe Marval

Information Technology | Business Development Management | IT Advisor | Commercial Management | Digital Transformation

1 Know your audience

Before you design your pitch, you need to understand who you are talking to and what they care about. Research your potential or current clients, their needs, goals, challenges, preferences, and decision-making process. Use this information to tailor your pitch to their specific situation and pain points. Show them that you have done your homework and that you can offer a solution that meets their expectations and solves their problems.

添加您的观点

Asha Kanta Sharma

Manager - Finance & Accounts @ Opendoors Fintech | Financial Accounting
举报内容
To make your client pitch more compelling, research your audience, start with a strong hook, clearly define the problem, present a solution, use visuals effectively, tell a compelling story, highlight benefits, demonstrate a unique value proposition, engage in two-way communication, use engaging language, incorporate testimonials, create a memorable closing, address potential concerns, use humor appropriately, practice and refine your pitch, and follow up with personalized materials. By tailoring your approach to the client's needs and preferences, you can create a memorable and engaging pitch.

已翻译

赞
Daniel Codd

CRO | VP Sales | Revenue Leader | Tech Leader. PE backed business to exit and M&A. Grown Enterprise PaaS business from $10M - $40M. Digital Services, Ai/ML veteran.
举报内容
The best thing you can do is understand who the stakeholders, influencers and budget holders within your existing client base are. You might be surprised. Working backwards, you can discover and articulate those personas within you TAM (total addressable market) I would also highly recommend speaking with those personas in your existing client base to understand why they bought from you and why they bought from others.

已翻译

赞

2 Craft a clear and compelling value proposition

A value proposition is a statement that summarizes why your client should choose you over your competitors. It should highlight the benefits and outcomes of working with you, not just the features and functions of your offer. A good value proposition is clear, concise, relevant, and unique. It should answer the question: What value do you provide to your client and how do you do it differently or better than others?

添加您的观点

Luis Felipe Marval

Information Technology | Business Development Management | IT Advisor | Commercial Management | Digital Transformation
举报内容
I recommend using the metaphor of the "hero" in the creation of the value proposition to generate engagement. The client must feel that he is the hero, not the account manager, the role of the account manager is to be a support and facilitator in the materialization of the profile of the hero who is the savior by offering services to his internal clients built through our solutions.

已翻译

赞

3 Use storytelling techniques

When crafting a captivating pitch, storytelling is key. Start with a hook that grabs attention and sparks curiosity. To illustrate your points and show real results, use anecdotes, examples, and testimonials. Create a contrast between the current situation and the desired future state to emphasize the importance of your solution. Build suspense and anticipation by revealing it gradually. Finally, end with a call to action that invites your audience to take the next step.

添加您的观点

Daniel Codd

CRO | VP Sales | Revenue Leader | Tech Leader. PE backed business to exit and M&A. Grown Enterprise PaaS business from $10M - $40M. Digital Services, Ai/ML veteran.
举报内容
Absolutely. Being able to reference real life stories or experiences can bring a pitch to life and can help the recipient feel emotionally attached to the pitch and align it to their own thoughts or experiences.

已翻译

赞

4 Incorporate visuals and interactive elements

Visuals and interactive elements can enhance your pitch, making it more memorable, appealing, and persuasive. These tools can simplify complex or abstract concepts, as well as show data and evidence in an easy-to-digest format. Additionally, they can help to highlight key messages and benefits, create a connection and rapport with your audience, and stimulate interest and participation. Examples of visuals and interactive elements include images, graphs, charts, infographics, videos, animations, demos, quizzes, polls, surveys, games, simulations, and exercises.

添加您的观点

5 Practice and refine your delivery

Delivering your pitch effectively is essential to making an impact. To ensure success, practice and refine your delivery to speak with confidence, clarity, and enthusiasm. Use an appropriate tone, pace, and volume while avoiding filler words, jargon, and technical terms. Body language, eye contact, and gestures can help convey your message while adapting to the feedback and reactions of your audience is key. Additionally, handling questions and objections effectively can make your pitch engaging and memorable. Remember that a pitch is not a one-time event, but a continuous process of improvement. Seek feedback from others, evaluate your performance, and learn from successes and failures to increase your chances of winning and retaining clients.

添加您的观点

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Account Management

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How can you make your client pitch engaging and memorable?

1

2

3

4

5

6

1 Know your audience

2 Craft a clear and compelling value proposition

3 Use storytelling techniques

4 Incorporate visuals and interactive elements

5 Practice and refine your delivery

6 Here’s what else to consider

Account Management

给文章评分

感谢您的反馈

更多Account Management相关文章

更多相关阅读内容

How can you make your client pitch engaging and memorable?

1

2

3

4

5

6

1 Know your audience

2 Craft a clear and compelling value proposition

3 Use storytelling techniques

4 Incorporate visuals and interactive elements

5 Practice and refine your delivery

6 Here’s what else to consider

Account Management

给文章评分

感谢您的反馈

查看其他技能