How can you make your AR content stand out in a crowded app store?

Defining the target audience is key in business. it will give you a clear idea of what we are doing. In AR, it is very useful to pick the right content for the end user. We can estimate their interests and goals, mainly identifying the types of problems they are facing, and then provide the right solution in AR. For example, if our target audience is interested in furniture AR, we can show them furniture-related items only, to avoid irrelevant content. This way, they can use the AR application more effectively and find it more engaging.

Any content, irrespective of whether it is AR or not, can stand out if you can market it well. Moreover, here, you will have the advantage of an interactive and more engaging content piece with 10 times more chances of going viral. Now, on the App Store, your primary metric is the number of app installs. The tactic here when you share your AR content should be to appeal to your audience enough to take action and install your app on the App Store for a complete experience.

Choosing the right AR for your goals depends on how you want your audience to connect with your content. Need precise interaction - consider AR like image or object recognition. For broader engagement - area targeting or geolocation AR might be the key. Be clear about whether you're gathering data or boosting promotion to pick your perfect AR match.After the selection, you'll want a platform like PlugXR to create any kind of AR hassle free.

In the modern market, AR products and services benefit from a built-in social aspect. Feedback and reviews are readily visible to consumers, making transparency about features, potential side effects, and ethical usage crucial. Incorporating sustainability into marketing efforts and connecting with consumers on a personal level can establish trust and loyalty. When a product aligns with consumer values and demonstrates responsible use, it can become a trusted brand. By focusing on delivering value and being transparent about its impact, an AR product can turn consumers into brand ambassadors who passionately advocate for its value.

Consider WebAR instead: AR apps are costly and difficult to maintain. With WebAR, you can integrate the same directly on your website. If for any specific reason you still decide for an App, use WebAR to promote it. For example, one of our clients uses both and in WebAR inserted call to actions, prompting users to the App Store.