How can you make transportation software user-friendly for your supply chain team?

1 Know your users

Before you choose or design your transportation software, you need to understand who will be using it, what their goals and challenges are, and how they prefer to interact with the software. You can conduct user research, surveys, interviews, or observations to gather insights into your users' needs, preferences, and pain points. You can also create user personas, scenarios, and journeys to represent your users and their contexts.

5 Adapt to your users

Your transportation software should not be static, but dynamic and adaptable. You want to adapt to your users by offering customization and personalization options, such as themes, languages, preferences, or profiles, that allow your users to tailor the software to their needs and preferences. You also want to leverage data and analytics, such as user behavior, patterns, or trends, to enhance the software functionality and user experience.

6 Involve your users

Your transportation software should not be developed in isolation, but in collaboration with your users. You want to involve your users in the design, development, and testing of your software, such as through user testing, prototyping, or co-creation, that can help you validate and refine your software usability and user experience. You also want to communicate and engage with your users regularly, such as through newsletters, updates, or social media, to build trust and loyalty.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?