How can you make a tenant newsletter engaging?

1 Know your audience

The first step to making a tenant newsletter engaging is to know who you are writing for. What are the common interests, needs, and preferences of your tenants? What kind of tone and language do they appreciate? What kind of content do they find useful, entertaining, or inspiring? You can use surveys, feedback forms, or social media to learn more about your audience and tailor your newsletter accordingly.

2 Choose a catchy title and design

The title and design of your newsletter are the first things that will catch your tenants' attention and entice them to open it. Choose a title that reflects the theme, purpose, or benefit of your newsletter, and use it consistently across your issues. For example, you could call your newsletter "The Tenant Times", "Your Home Matters", or "The Community Connection". Use a simple and attractive design that matches your brand and property style, and use images, colors, and fonts that are appealing and easy to read.

3 Provide valuable content

The content of your newsletter is the main reason why your tenants will read it and engage with it. Provide content that is relevant, informative, and helpful for your tenants, such as updates on property maintenance, safety tips, local events, tenant spotlights, or resources for saving money or living green. You can also include fun and interactive content, such as quizzes, polls, contests, or trivia, to encourage participation and feedback. Make sure your content is concise, clear, and well-organized, and use headings, bullet points, and subheadings to break it up.

4 Invite feedback and action

A tenant newsletter is not only a way to inform your tenants, but also a way to listen to them and involve them. Invite feedback and action from your tenants by asking them questions, soliciting their opinions, or requesting their suggestions. You can also use your newsletter to promote your social media channels, website, or online portal, where your tenants can access more information, services, or features. Make sure you respond to your tenants' feedback and action promptly and professionally, and show them that you value their input and engagement.

5 Be consistent and timely

The last tip to make a tenant newsletter engaging is to be consistent and timely . Send your newsletter on a regular basis, whether it is monthly, quarterly, or biannually, and stick to a schedule that your tenants can anticipate and rely on. Also, make sure your newsletter is timely and reflects the current season, situation, or trends that affect your tenants. For example, you can send a newsletter that covers topics such as winterizing your home, celebrating holidays, or coping with the pandemic. By being consistent and timely, you can build trust and loyalty with your tenants and keep them interested in your newsletter.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?