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How can you make sure your data visualizations are accessible in business reports?

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Data visualizations are powerful tools to communicate insights, trends, and patterns in business reports. However, they can also pose challenges for accessibility, especially for people with visual impairments or cognitive disabilities. How can you make sure your data visualizations are accessible in business reports? Here are some tips to follow.

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Kiane Brígida Morais

Engenheira de Projetos | Gerenciamento de Projetos | PMO
Rahul Verma

Senior Associate - Air-India Ltd.|| B.Sc(H) Electronics - DU || MBA(IGNOU)
Claydson Amaral

Gerente de Business Intelligence | Controladoria & Or?amento | Compras | Fiscal || BR Samor

1 Choose appropriate formats

Not all data visualizations are equally accessible. Some formats, such as pie charts, gauges, or maps, can be difficult to interpret or perceive for some audiences. Instead, opt for simpler and clearer formats, such as bar charts, line charts, or tables, that can convey the same information more effectively. Also, avoid using 3D effects, animations, or unnecessary embellishments that can distract or confuse the reader.

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Claydson Amaral

Gerente de Business Intelligence | Controladoria & Or?amento | Compras | Fiscal || BR Samor
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Na vis?o geral, a escolha de visualiza??es de dados acessíveis é essencial no ambiente corporativo. Optar por formatos simples, como gráficos de barras e tabelas, evita complica??es na interpreta??o. Eliminar elementos visuais desnecessários, como efeitos 3D, assegura uma comunica??o clara. Essas decis?es buscam garantir compreens?o universal, facilitando tomadas de decis?es informadas e eficientes no contexto empresarial.

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2 Use high contrast colors

Colors can enhance the visual appeal and meaning of your data visualizations, but they can also create barriers for people with color blindness or low vision. To ensure your colors are accessible, use high contrast colors that can be easily distinguished from each other and from the background. You can use online tools, such as ColorBrewer or WebAIM, to test and select accessible color palettes. Additionally, avoid relying solely on colors to convey information. Use labels, legends, or patterns to supplement or replace colors.

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3 Provide alternative text

Alternative text is a brief description of the content and function of a data visualization that can be read by screen readers or other assistive technologies. It helps people who cannot see or understand the visualization to access the same information. To write effective alternative text, use clear and concise language, summarize the main point or message of the visualization, and include relevant details, such as data sources, units, or trends. You can also provide a longer description or a data table as an alternative or complement to the visualization.

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Claydson Amaral

Gerente de Business Intelligence | Controladoria & Or?amento | Compras | Fiscal || BR Samor
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O texto alternativo no contexto corporativo é essencial para garantir a acessibilidade de visualiza??es de dados. Destinado a leitores de tela e tecnologias assistivas, busca oferecer uma compreens?o clara e concisa do conteúdo e fun??o da visualiza??o, priorizando a síntese do ponto principal e incluindo detalhes relevantes. O objetivo é assegurar que todos os colaboradores, independentemente de limita??es visuais, possam acessar e compreender as informa??es de maneira equivalente. Em situa??es mais complexas, descri??es mais extensas ou tabelas de dados podem complementar a visualiza??o, refor?ando o compromisso com a acessibilidade e compreens?o plena no ambiente corporativo.

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4 Follow data visualization best practices

Accessibility is not only about accommodating different abilities, but also about creating data visualizations that are easy to comprehend and use for everyone. To achieve this, it is important to follow some general data visualization best practices. For instance, ensure that scales, axes, and labels are used accurately and consistently. Additionally, avoid cluttering the visualization with too many elements, such as data points, categories, or annotations. Moreover, it is important to highlight the most important or relevant information and eliminate any noise or distraction. Finally, provide clear and informative titles, captions, and sources to give context and credibility to the visualization.

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Kiane Brígida Morais

Engenheira de Projetos | Gerenciamento de Projetos | PMO
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O livro "Storytelling com dados" me muniu de estratégias que carrego comigo em todos os meus desenvolvimentos. é importante entender quais as informa??es demandadas, facilitar o acesso e filtragem de cada uma delas, e gerar uma dinamica fluida dentro do relatório para que o acesso aos dados seja simples, e n?o mais uma complexidade.

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Rahul Verma

Senior Associate - Air-India Ltd.|| B.Sc(H) Electronics - DU || MBA(IGNOU)
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Accessibility is not only about accommodating different abilities, but also about creating data visualizations that are easy to comprehend and use for everyone. To achieve this, it is important to follow some general data visualization best practices. For instance, ensure that scales, axes, and labels are used accurately and consistently. Additionally, avoid cluttering the visualization with too many elements, such as data points, categories, or annotations. Moreover, it is important to highlight the most important or relevant information and eliminate any noise or distraction. Finally, provide clear and informative titles, captions, and sources to give context and credibility to the visualization.

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Claydson Amaral

Gerente de Business Intelligence | Controladoria & Or?amento | Compras | Fiscal || BR Samor
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Assegurar a acessibilidade das visualiza??es de dados em relatórios corporativos é essencial para promover compreens?o generalizada. Práticas recomendadas, como garantir precis?o e consistência nas escalas e simplificar a apresenta??o dos dados, s?o cruciais. Destacar informa??es essenciais e fornecer contexto com títulos e legendas facilita a tomada de decis?es estratégicas. A acessibilidade universal, considerando diferentes perfis, é um aspecto vital. Essas práticas n?o apenas facilitam a compreens?o dos dados, mas também promovem uma cultura corporativa fundamentada em informa??es, impulsionando decis?es mais eficazes.

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5 Test your data visualizations

The final step to ensure your data visualizations are accessible in business reports is to test them with different tools and users. You can use online tools, such as WebAIM WAVE or AChecker, to check your data visualizations for common accessibility issues and errors. You can also use screen readers, such as NVDA or JAWS, to listen to how your data visualizations are presented to people who use them. Moreover, you can ask for feedback from people with different abilities, backgrounds, and preferences to evaluate how they perceive and understand your data visualizations.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you make sure your data visualizations are accessible in business reports?

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1 Choose appropriate formats

2 Use high contrast colors

3 Provide alternative text

4 Follow data visualization best practices

5 Test your data visualizations

6 Here’s what else to consider

Business Reporting

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