How can you make a content portfolio that shows your value?

1 Choose your niche

The first step to creating a content portfolio is to decide what kind of content you want to focus on and who your target audience is. This will help you narrow down your samples and highlight your strengths. For example, if you are a content developer for the health and wellness niche, you might want to include blog posts, ebooks, newsletters, or social media posts that demonstrate your knowledge, style, and tone in this field.

2 Select your best samples

The next step is to choose your best samples that showcase your content development skills and achievements. You don't need to include everything you have ever written or created, but rather a curated selection of your most relevant, engaging, and high-quality work. Aim for 10 to 15 samples that cover different types of content, formats, and platforms. For each sample, include a brief description of the project, the goal, the outcome, and your role.

3 Organize your portfolio

The third step is to organize your portfolio in a way that makes it easy for potential clients or employers to browse, access, and evaluate your work. You can use a website, a blog, a PDF, or an online platform like Contently or PortfolioBox to create your portfolio. Make sure your portfolio has a clear and catchy title, a short introduction, a professional photo, and contact information. Also, arrange your samples by category, date, or relevance, and use tags, filters, or labels to help visitors find what they are looking for.

4 Update your portfolio

The fourth step is to update your portfolio regularly with your latest and best work. This will help you keep your portfolio fresh, relevant, and current. It will also show that you are active, productive, and passionate about your content development career. Try to add new samples every few months or whenever you complete a significant project. Also, remove any outdated or low-quality samples that no longer reflect your skills or goals.

5 Promote your portfolio

The final step is to promote your portfolio and share it with your network, clients, or employers. You can use social media, email, or online platforms like LinkedIn or Medium to showcase your portfolio and reach a wider audience. You can also link your portfolio to your resume, cover letter, or pitch to demonstrate your value and credibility as a content developer. Remember to ask for feedback, testimonials, or referrals from your clients or employers to enhance your portfolio and reputation.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?