Conferences are great opportunities to learn, network, and showcase your work. But they can also be boring, repetitive, and impersonal if the venue is not well-designed and interactive. How can you make conference venues more interactive and engaging for your attendees, speakers, and sponsors? Here are some tips to consider.
A theme can help you create a coherent and memorable experience for your conference. It can also guide your choice of venue, decor, activities, and content. A theme can be related to your industry, your goals, your values, or your audience. For example, you could choose a theme like innovation, sustainability, diversity, or collaboration. A story can help you connect your theme to your audience's needs, interests, and emotions. A story can be a narrative, a metaphor, a challenge, or a journey. For example, you could tell a story about how your conference will help your attendees solve a problem, explore a new opportunity, or discover a new perspective.
The key to a successful venue PR and marketing policy can be described as targeted, attractive communication with your audience (existing and potential clients) and defining what makes your venue special and unique. The Director of Sales and Marketing is well aware that no venue in the world can satisfy all types of clients. My approach can be described as a permanent ambassadorial mission: if you keep your audience interested and interactive and your clients can feel your authentic passion and interest in your product (venue or event service), you automatically increase the level of engagement.
Acredito que com atra??es, uma comunica??o estratégica, aquecimento de leads, cria??o de conex?o através da emo??o e muita insistência. Marketing é um trabalho de longo prazo
A venue that is interactive and participatory can foster engagement, learning, and networking among your attendees. You can design for interaction and participation by choosing a venue that has flexible spaces, natural light, comfortable seating, and accessible technology. You can also use different formats, methods, and tools to facilitate interaction and participation. For example, you could use workshops, roundtables, panels, games, polls, quizzes, Q&A sessions, or breakout rooms. You can also use online platforms, apps, social media, or gamification to enhance interaction and participation.
A venue that is sensory and emotional can create a lasting impression and a positive mood for your conference. You can incorporate sensory and emotional elements by choosing a venue that has unique features, attractive aesthetics, or cultural relevance. You can also use colors, sounds, smells, textures, or tastes to stimulate your attendees' senses and emotions. For example, you could use bright colors, upbeat music, fresh flowers, soft fabrics, or delicious snacks to create a sensory and emotional atmosphere.
Consider neurodivergent guests in your event design and ensure there is a designated space away from loud music/the hustle and bustle of the event. An engaging event with many sensory elements can be overstimulating.
A venue that showcases your speakers and sponsors can increase their visibility, credibility, and value for your conference. You can showcase your speakers and sponsors by choosing a venue that has adequate stages, screens, lighting, and sound systems. You can also use banners, posters, flyers, or digital displays to highlight their names, logos, and messages. For example, you could use a large screen to display your speakers' profiles, slides, or videos. You could also use a wall or a booth to display your sponsors' products, services, or testimonials.
A venue that provides opportunities for feedback and follow-up can help you measure your conference's impact, improve your future events, and maintain your relationships with your attendees, speakers, and sponsors. You can provide opportunities for feedback and follow-up by choosing a venue that has reliable internet access, survey tools, or feedback forms. You can also use email, social media, or newsletters to communicate with your attendees, speakers, and sponsors after the conference. For example, you could use an online survey to collect feedback from your attendees. You could also use email to thank your speakers and sponsors and share the conference outcomes and resources.
By following these tips, you can make your conference venues more interactive and engaging for your audience. You can also create a memorable and valuable experience that will boost your reputation, reach, and impact as an event planner.
Use unconventional spaces within the space. Attendees are usually prepared to walk into a ballroom or meeting room. Keep your attendees engaged by changing the game! Consider hosting a meeting in the hotel bar or pool, showcasing product mobility. Organize walking meetings, allowing attendees to stay active with tour headsets and iPads. For a touch of exclusivity, cater a suite for a VIP or high-level executive meeting, steering away from standard meeting rooms. These innovative setups not only break the monotony but also create memorable experiences, enhancing the overall impact of your event.