How can you make brand voice and tone guidelines more engaging?

1 Use examples and scenarios

One of the best ways to illustrate your brand voice and tone is to use examples and scenarios that show how your brand would sound in different situations and contexts. For example, you can show how your brand would respond to a customer complaint, a positive review, a social media comment, or a sales pitch. You can also compare and contrast your brand voice and tone with other brands in your industry or niche, and explain why your brand is different and better. Examples and scenarios help your team and your customers understand and relate to your brand voice and tone better, and also provide them with practical guidance on how to apply it.

3 Update it regularly and solicit feedback

A third way to make your brand voice and tone guidelines more engaging is to update it regularly and solicit feedback from your team and your customers. Your brand voice and tone is not a static or fixed thing, but a dynamic and evolving one that adapts to changing market conditions, customer preferences, and business goals. You need to review and revise your brand voice and tone guidelines periodically to ensure that they are still relevant, effective, and aligned with your brand identity, personality, and values. You also need to ask for feedback from your team and your customers on how they perceive, experience, and use your brand voice and tone, and use their insights and suggestions to improve it. Updating it regularly and soliciting feedback helps your team and your customers feel more involved and invested in your brand voice and tone, and also ensures that it stays fresh and authentic.

4 Share it widely and celebrate it

A final way to make your brand voice and tone guidelines more engaging is to share it widely and celebrate it. You need to make sure that your brand voice and tone guidelines are accessible and visible to everyone who creates, delivers, or consumes your brand content, whether they are internal or external stakeholders. You can use different formats and channels to distribute your brand voice and tone guidelines, such as PDFs, web pages, videos, podcasts, or newsletters. You can also use social media, blogs, or events to showcase and celebrate your brand voice and tone, and highlight how it helps you achieve your brand goals and connect with your audience. Sharing it widely and celebrating it helps your team and your customers recognize and value your brand voice and tone, and also encourages them to share it with others.