How can you maintain an authentic personal brand on all channels?

2 Choose your channels wisely

The second step to maintaining an authentic personal brand is to choose your channels wisely, or the platforms and mediums that you use to communicate with your audience. You don't have to be on every channel, but you should focus on the ones that suit your skills, your style, and your audience's preferences. For example, if you are a graphic designer, you might want to showcase your work on Instagram or Behance, but if you are a copywriter, you might prefer to use Medium or LinkedIn. Choose the channels that allow you to express your personal brand effectively and consistently.

3 Create valuable content

The third step to maintaining an authentic personal brand is to create valuable content, or the information and insights that you share with your audience. Your content should be relevant, useful, engaging, and original. It should also reflect your core values, your voice, and your expertise. Your content should not only showcase your skills and services, but also your personality and your story. By creating valuable content, you can build trust, credibility, and loyalty with your audience and position yourself as an authority in your field.

4 Engage with your audience

The fourth step to maintaining an authentic personal brand is to engage with your audience, or the people who consume your content and interact with you. Your audience is not just a passive group of followers, but a potential community of clients, collaborators, and advocates. You should treat them with respect, gratitude, and curiosity. You should also listen to their feedback, answer their questions, address their pain points, and join their conversations. By engaging with your audience, you can create a genuine connection and a lasting relationship with them.

5 Be consistent and adaptable

The fifth step to maintaining an authentic personal brand is to be consistent and adaptable, or the ability to maintain your standards and values while adjusting to changing situations and expectations. Being consistent means that you deliver on your promises, follow your guidelines, and stay true to your message across all channels. Being adaptable means that you keep learning, growing, and improving your skills and services, and that you embrace new opportunities and challenges. By being consistent and adaptable, you can demonstrate your professionalism and reliability, and also your flexibility and innovation.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?