How can you leverage the unique perspectives of your influencers to develop a successful content strategy?

1 Identify your objectives

Before you start working with influencers, you need to have a clear idea of what you want to achieve with your content strategy. Do you want to increase your traffic, conversions, engagement, or awareness? Do you want to educate, entertain, or inspire your audience? Do you want to showcase your products, services, or values? Having specific and measurable objectives will help you choose the right influencers, platforms, and content formats for your campaign.

2 Find the right influencers

The next step is to find influencers who share your vision, values, and audience. You want to work with influencers who have a genuine interest and passion for your niche, who have a loyal and engaged following, and who have a distinctive and consistent voice and style. You can use tools like BuzzSumo, Upfluence, or AspireIQ to search for influencers based on keywords, topics, or categories. You can also check their social media profiles, blogs, or portfolios to see how they create and curate content, and how they interact with their fans.

3 Co-create content

Once you have selected your influencers, you need to co-create content with them. This means that you need to involve them in the content planning, production, and distribution process, and give them creative freedom and input. You want to leverage their unique perspectives, expertise, and personality to create content that resonates with your audience and reflects your brand identity. You can co-create content such as blog posts, videos, podcasts, infographics, or live streams, depending on your objectives and platforms.

4 Curate content

Another way to leverage the unique perspectives of your influencers is to curate content from them. This means that you can share, repost, or feature their content on your own social media channels, with their permission and attribution. This can help you diversify your content mix, increase your reach and exposure, and build trust and credibility with your audience. You can curate content such as testimonials, reviews, stories, tips, or recommendations from your influencers.

5 Monitor and measure

The final step is to monitor and measure the performance of your content strategy. You need to track and analyze the metrics that align with your objectives, such as views, clicks, shares, comments, likes, or conversions. You also need to collect feedback from your influencers and your audience, and see what worked and what didn't. You can use tools like Google Analytics, Facebook Insights, or Sprout Social to measure your results, and adjust your strategy accordingly.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?