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How can you leverage social media to build professional relationships?

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Social media is not only a powerful tool for marketing and branding, but also for networking and building professional relationships. Whether you are looking for new opportunities, clients, partners, mentors, or peers, you can use social media platforms to connect with people who share your interests, goals, and values. In this article, you will learn how to leverage social media to build professional relationships in the context of enterprise software.

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Nik Sumeiko

React, TDD, Clean Architecture made simple
Elena Paltseva, M. Ec

Financial Analyst | Specializing in Data-Driven Financial Strategies | Expert in Financial Planning & Forecasting
Paul Mundy

Providing a single pane of glass solution - desk / room booking, visitor management, help desk ticketing and digital…

1 Choose your platforms wisely

Not all social media platforms are created equal when it comes to professional networking. Depending on your industry, niche, and target audience, some platforms may be more relevant and effective than others. For example, if you are in the enterprise software space, you may want to focus on LinkedIn, Twitter, and Medium, where you can showcase your expertise, join relevant groups and hashtags, and engage with thought leaders and influencers. You may also want to avoid platforms that are too casual, personal, or controversial, such as Facebook, Instagram, or TikTok, where you may risk damaging your reputation or credibility.

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Elena Paltseva, M. Ec

Financial Analyst | Specializing in Data-Driven Financial Strategies | Expert in Financial Planning & Forecasting
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When it comes to choose your platforms or platform (its also could work), you have to be clear - who is your target audience. Knowing that, you could choose your social. There is correlation between age, social group etc and specific social media platform. One more thing I learn from my experience, better to choose 2-3 platforms, not more to be able to provide quality content and consistent online presence.

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Paul Mundy

Providing a single pane of glass solution - desk / room booking, visitor management, help desk ticketing and digital access control. Also helping business save money through space optimisation by understanding occupancy.
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On this topic there is only one platform I use, and that is Linked in. Any others I see more a personal rather than professional. Linked in is about building the personal brand that will help you and your company succeed. It is also a great place for industry knowledge, see insights into your customers and competitors and for sharing ideas.

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2 Optimize your profiles and content

Your social media profiles and content are your online resumes and portfolios, so you should optimize them to make a positive and professional impression on your potential connections. To do this, use a clear and professional photo and cover image, write a concise and compelling bio that highlights your skills, experience, and value proposition, include relevant keywords, hashtags, and links to your website or other platforms. You should also share valuable and relevant content that showcases your knowledge, insights, and opinions on topics related to enterprise software. Additionally, use multimedia formats such as images, videos, podcasts, or infographics to make your content more engaging and memorable. Lastly, maintain a consistent tone, style, and frequency across all of your platforms.

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Paul Mundy

Providing a single pane of glass solution - desk / room booking, visitor management, help desk ticketing and digital access control. Also helping business save money through space optimisation by understanding occupancy.
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It is worthwhile researching how to get the best out of social media platforms. Especially Linked in. There is several companies that do Linked in training and I have found this very beneficial. It helps you with how to building your profile and helps building your on-line profile for you and your company. They company we used was called Maverick. I would highly recommend them.

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Elena Paltseva, M. Ec

Financial Analyst | Specializing in Data-Driven Financial Strategies | Expert in Financial Planning & Forecasting
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We all have to be very conscience to setting up your social media profiles. Its like Passport which you put on billboard near highway :) Before start, create your message for yourself - what are you offering, what problem you can help to resolve. Rule of thumb - good-quality professional picture, not sunglasses, not dog&cats&flower pots instead of your pic, please! Your prospect/potential client/connection/employee or even date will check you social media profile before making final design, 100%!

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3 Be strategic and selective

While it may be tempting to connect with everyone who follows you or sends you a request, you should be strategic and selective about who you network with on social media. Quality is more important than quantity when it comes to building professional relationships. You should focus on connecting with people who have similar or complementary interests, goals, and values as you, and who can offer you mutual benefits, such as referrals, recommendations, feedback, or collaboration. You should also avoid connecting with people who are spammy, irrelevant, or inappropriate for your professional network.

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Elena Paltseva, M. Ec

Financial Analyst | Specializing in Data-Driven Financial Strategies | Expert in Financial Planning & Forecasting
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Online networking works the same way as offline. We all came in the room for purpose, looking for new business opportunity. It means you have to be selective and strategic and not connecting with everyone who follows you or send you request. Quality over quantity, as anywhere else :)

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4 Engage and interact

Leveraging social media to build professional relationships requires engaging and interacting with your connections. It's not enough to just broadcast your content and expect others to respond. Participate in conversations, discussions, and debates that are relevant to your industry, niche, and target audience. For example, comment on posts, articles, or videos with genuine and constructive feedback, questions, or compliments. Share their content with your own network, giving them credit and adding your own perspective. Mention them in your posts when you refer to their work, ideas, or opinions. Join their groups, communities, or events, and contribute to the discussions and activities. Send them direct messages, emails, or invitations to connect on other platforms, then follow up with them regularly. Doing so will help you create meaningful connections and grow your network.

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Nik Sumeiko

React, TDD, Clean Architecture made simple
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Here's how I do it to build strong relationships, grow professionally, and create value for peers: - Follow people who systematically share helpful advice relevant to your profession, career, and interests. - Build a custom feed by filtering posts from these members (do it by using LinkedIn search). - Bookmark a link to your custom feed. - Show up every day to read your custom LinkedIn feed. - Participate in comments by uplifting and supporting peers, asking questions, sharing your opinion, expressing disagreement, challenging the status quo. Always stay positive. - Approach like-minded people via DM for a virtual coffee (personal connections are everything). That's your growth ladder. -- P.S. All these things make everyone win.

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5 Be authentic and respectful

Last but not least, you should be authentic and respectful when you leverage social media to build professional relationships. You should not pretend to be someone you are not, or exaggerate your skills, experience, or achievements. You should also not use social media to spam, harass, or solicit your connections for favors, sales, or opportunities. You should treat your connections as human beings, not as transactions or targets. You should show genuine interest, appreciation, and gratitude for their time, attention, and support. You should also respect their privacy, preferences, and boundaries, and avoid being intrusive, pushy, or rude.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you leverage social media to build professional relationships?

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2

3

4

5

6

1 Choose your platforms wisely

2 Optimize your profiles and content

3 Be strategic and selective

4 Engage and interact

5 Be authentic and respectful

6 Here’s what else to consider

Enterprise Software

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How can you leverage social media to build professional relationships?

1

2

3

4

5

6

1 Choose your platforms wisely

2 Optimize your profiles and content

3 Be strategic and selective

4 Engage and interact

5 Be authentic and respectful

6 Here’s what else to consider

Enterprise Software

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