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How can you leverage cloud transcoding to reduce your live streaming costs and bandwidth consumption?

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Live video streaming is a powerful way to engage your audience and deliver your message, but it can also be expensive and challenging to manage. You need to ensure that your stream is compatible with different devices, browsers, and networks, while also maintaining high quality and reliability. That's where cloud transcoding comes in. Cloud transcoding is the process of converting your live video stream into multiple formats and resolutions on the fly, using a cloud-based service. In this article, we'll show you how you can leverage cloud transcoding to reduce your live streaming costs and bandwidth consumption, and improve your viewer experience.

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Jason Hatchett

Systems Engineer at Amagi | Thrive in a multiscreen world
Elias Puurunen

Author of Memorable, Profitable, Virtual. The World's First Full-Stack Event Producer. I help event specialists create…

1 What is cloud transcoding?

Cloud transcoding is a service that takes your live video stream as an input and outputs multiple versions of it, with different codecs, bitrates, and resolutions. These versions are called renditions, and they are designed to suit different playback scenarios and network conditions. For example, you can have a high-definition rendition for viewers with fast internet connections and large screens, and a low-definition rendition for viewers with slow connections and small devices. Cloud transcoding allows you to deliver adaptive bitrate streaming, which means that your viewers can automatically switch between renditions based on their bandwidth and device capabilities, without any buffering or interruptions.

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Jason Hatchett

Systems Engineer at Amagi | Thrive in a multiscreen world
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I believe a key detail to add here is that the bandwidth savings come form only sending one signal, but that one signal has to be the highest quality signal possible, both technically and financially for Cloud Transcoding to be succesful.

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2 Why use cloud transcoding?

Cloud transcoding offers many advantages for live streaming, both for you and your viewers. It reduces bandwidth consumption and costs, as you can send only one stream to the cloud transcoding service, instead of multiple streams to different destinations. Moreover, it improves quality and reliability - you don't need to worry about setting up and maintaining your own encoding servers or dealing with technical issues. Additionally, it enhances the viewer experience by offering adaptive bitrate streaming, reaching a wider audience with more formats and protocols, and customizing renditions with captions, logos, or watermarks. Furthermore, you can take advantage of the scalability and redundancy of the cloud transcoding service, which can handle any amount of traffic and provide backup solutions in case of emergencies.

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Elias Puurunen

Author of Memorable, Profitable, Virtual. The World's First Full-Stack Event Producer. I help event specialists create memorable, profitable hybrid and online conferences and trade shows.
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Using a cloud transcoding service allows you to live stream to multiple social media platforms at once. For instance, we had a client that wanted to stream to their corporate Twitter account, along with their employee's YouTube accounts. They wanted this to maximize their reach. We used a service called Restream. We streamed the feed to Restream, who then transcoded the feed and sent it to five different social media profiles at once. Doing this manually can take a lot of bandwidth and computer power, or require multiple devices. Using a cloud service means you only need to send one feed, and it can go to however many places you want.

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3 How to choose a cloud transcoding service?

When selecting a cloud transcoding service for your live streaming needs, there are several factors to consider. You should check the supported formats and protocols, such as HLS, DASH, RTMP, H.264, HEVC, VP9, and AAC. Additionally, you should assess the encoding speed and latency of the service, as well as its quality and performance. Moreover, you should review the pricing and billing model of the cloud transcoding service to ensure it fits your budget and offers a fair and transparent pricing structure. Lastly, you should consider the billing frequency and cycle to monitor and control your usage and costs.

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4 How to use a cloud transcoding service?

Using a cloud transcoding service for your live streaming is relatively simple and straightforward. To get started, you must choose a cloud transcoding service that meets your requirements and sign up for an account. Then, you must configure your live streaming settings on the cloud transcoding service, such as the input stream URL, the output formats and protocols, the renditions parameters, and the output stream URL. Once this is done, start your live streaming on your encoder or camera and send it to the input stream URL of the cloud transcoding service. The cloud transcoding service will then receive your stream and start encoding it into multiple renditions before sending them to the output stream URL. You can use this output stream URL to distribute your stream to a streaming platform or CDN, or embed it on a website or app. Finally, you can monitor and manage your live streaming on the cloud transcoding service dashboard, where you can see its status, quality, and analytics.

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5 How to optimize your cloud transcoding?

To get the most out of your cloud transcoding service, you can follow some best practices and tips to optimize your live streaming quality, performance, and costs. For instance, you should choose the right encoding settings for your content and audience to balance the bitrate, resolution, frame rate, and codec of your renditions. Additionally, it is important to test your stream before going live with tools like VLC or FFmpeg to ensure that there are no issues or errors with the cloud transcoding service. During the live broadcast, you should monitor and adjust your stream if needed using the cloud transcoding service dashboard or API to monitor metrics like bitrate, resolution, frame rate, codec, latency, viewership, etc., and change settings like renditions parameters or output formats.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you leverage cloud transcoding to reduce your live streaming costs and bandwidth consumption?

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1 What is cloud transcoding?

2 Why use cloud transcoding?

3 How to choose a cloud transcoding service?

4 How to use a cloud transcoding service?

5 How to optimize your cloud transcoding?

6 Here’s what else to consider

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