How can you keep your brand relevant in a niche market?

In today's world it is not only important to find your niche, but also your sub niche. All you need is to ask three questions. 1. What is the topic I know extremely well? 2. What is the niche I know even better. 3. Who do you help in that sub-niche? Take for example: Your Topic is Branding .Your Niche can be Personal Branding. Your sub niche can be Personal Branding for Founders and CEOs. This is the framework, one needs to follow.

Answer these 5 questions and you know what’s your niche! What are you passionate about? How can you help other people with it? What are your target audience’s expectations? Who are they? What can you help them achieve?

Your personal brand should be the online manifestation of your passion and experience. If you follow your fascination, stay up to speed on the most recent developments in topics you care most about, and share your thoughts consistently with others, you'll be far ahead of most people. ??Follow your fascination ??Post about your passion ??Deliver insights and value

Navigating a specialized market segment proves challenging due to its limited size and intense competition. Vital to success is comprehending customer needs and anticipating future desires. Equally crucial is customer retention: gaining their trust, fostering loyalty through tailored service, and transforming them into brand advocates. Failure to meet expectations can reverse these dynamics, potentially harming the product's reputation.

What challenge is your ideal client or customer trying to solve? What hasn't worked for them in the past, that you will do differently? Or, what has held them back in the past, that you can help them break through? Understand how your life experience, knowledge base, interests and passions will make you uniquely qualified to serve your clients. Keep up to date on news, trends and disruptions in your industry, field or niche. Always stay relevant.

To innovate and improve, ask these three questions again to yourself: 1. What problem do you want my TG to overcome? 2. What outcome, specifically, do you help them achieve? 3. How do I create the outcome for the TG? Again with an example, it is: Your Topic is Branding. Your Niche can be Personal Branding. Your sub-niche can be Personal Branding for Founders and CEOs. 1. The problem you can help (Founders & CEOs) overcome can be the scarcity of time. 2. What outcome can I help them achieve can be making a compelling brand. 3. How can I help them achieve is by using my personalized framework. Asking questions makes it easier.

I have a 54-page PDF called The BrandStand Blueprint: A Guide to LinkedIn Brand Excellence that I often give away to others for free, provided they'll share feedback with me. One of the questions in my feedback survey is: "What percentage of information in this document is NEW information you didn't know before?" This is an example of a way you can ensure that your information is relevant and useful to others. I'd also say that it's really important to pay attention to signals of other people. If you do something new or different and it gets a response that you weren't expecting, dig deeper into that as you may have uncovered a novel way to generate interest.

Be the BEST at what you do. They key to unstoppable growth: Up-Skilling Keep constantly learning about new things in your niche, implement them and adapt as per the new trends! You fan definitely charge $$$$ But always provide the quality worth $$$$$$

The one thing that’s always been constant in my journey is change. I am always innovating, improving, enhancing, and adapting to what’s going on in the landscape. I don’t worry so much about keeping my brand relevant as I do staying true to myself. Your true audience will stick with you when you continue to lead with confidence. They will adapt with you.

Innovate and differentiate your products or services to stand out from competitors. Develop offerings that solve specific problems or address unique needs within your niche.

Comment >>> Comment. The more you comment, the better it is. To build a solid relationship, make a list of people you would really like would to make a relationship with. Make sure you engage with their post daily. This will make them notice you and also because you are supporting them. It will open new doors of friendship for you :)

Collaboration > Competition always. Networking will get you opportunities you didn’t even know existed! It has happen with me and I can bet you: Collaborating will take you far ahead while competing will lead to nothing. Network, collaborate with other influencers, brands, working professionals Point out a mutual benefit and share it with others!

Collaborating not competition! It’s about bringing your experience and voice to the discussion. Don’t look at everyone as your competitor, instead look at these people and companies as your collaborators.

I absolutely love collaboration. This is a giant key to growing your network. Whenever you collaborate, each side exposes themselves to the entire network of the other side. That is huge!

Rising tides lift all boats, right? No successful person has ever gotten to where they are by blatantly ignoring the competition, and if you can find a way to build a good rapport with them, you'll find success even faster.

Well, educating your audience about the problem is very important. If you are into health, educate your audience about the perks of being healthy. If you are into branding, show them what can be the best way to make your brand stand out and why should they do so. When you educate, then it generates interest in your audience leading to real impact and shift in their mindset.

If people are learning from you, then you are bringing your knowledge and insights to a new audience to shape the way they think or rethink about that product and service. You become an expert in their eyes, not your own.

If you have to STAND OUT, Your brand has to be known for the content you create. Make sure you: Educate, Inspire, Help people by actually providing them the value they need When you are genuinely trying to help, it works like magic

It’s never about what you know. It’s about how many people you can inspire. The way I look at it, if I can change the life of one person with my post, then I’ve made a difference. Always focus on what you can do to make a positive impact on other’s lives.

Stay up-to-date and ahead of the game. Be extremely passionate about the subject you’re posting about. It’s the only way to be the go-to in any industry.

I tell people "Engage the engaged." Nobody likes talking to a wall and if you post and ghost, you'll soon find that people won't take the time out of their day to share their thoughts on your content, so it's imperative that you pay attention to what your audience has to say and show them you appreciate their contribution. A personal brand can exist without tons of people interacting with it, but it's far less powerful. And far less fun! Your personal brand should invite your audience to participate and collaborate with you. Otherwise, you're just talking into the ether.

You need to listen to your customer problems. That is super important without any doubt. But how to listen? You can use chats, surveys, and everything that is possible. But what you really need is to sit with your 10 ideal customers on call. Listen to their problem. Like if your TG is a founder. Listen to the problem that they have got and that will help you solve the problem for masses in that niche.

Make people feel VALUED! 76% people forget, Engagement is an important aspect of personal branding You need to engage with your TG and followers Show them, you care, you appreciate, you respond by doing whatever you can.

It's not just about talking, but also listening. You've got to tune into their feedback, opinions, questions, and ideas to make your brand better and cater to their needs. And it's not just about hearing them; it's about showing that you genuinely care. When they reach out, acknowledge them, respond, and let them know you appreciate their input. Building a loyal and engaged community around your brand involves nurturing conversations, forging connections, and even collaborating with your audience. Whether it's through surveys, polls, comments, or live chats, the goal is to create a space where your audience knows they're heard and valued.

Your brand is your identity Under promise + over deliver = Secret brand rule and My 1st rule of branding. Be true to yourself - Don't try to be someone you're not. Your customers can spot a fake a mile away. Be genuine and authentic in your branding Show your personality- Your brand should be more than just a logo and a slogan. It should reflect your personality, passion, and purpose. Let your customers get to know the real you. Don't be afraid to be different - Don't be afraid to stand out from the crowd. In a sea of sameness, being different can be a good thing. It helps you attract attention and build a loyal following. Be trustworthy. Be transparent and honest about who you are and what you do. Don't make promises you can't keep.

Show why you are passionate about what you are creating and share your learnings, even when you failed. -Self-awareness: Understand your brand's core values, mission, and vision. -Content Strategy: Plan your content around your brand's values. This ensures that each piece of content resonates with the brand's overall message. -Feedback Loop: Regularly seek feedback from your audience. This helps in understanding if your messages are perceived as authentic and consistent. -Visual Consistency: Ensure logos, colors, and design elements remain consistent across platforms. -Avoid Over-Promising: Always deliver what you promise.

HOWEVER too much egocentrism damages the image that proclaims inclusiveness which is a concern for others and not only for oneself. UNDERSTANDING is never feeling and in the Company, if perception may seem extraneous to planning and calculation, it is never a distinguishing factor. TRANSMITTING content is like shaking someone's hand: too strong is arrogant, too weak is flaccid, cautious is risky. The unknown is won by combining other elements that can lead us to follow us spontaneously. LISTENING is the hardest part, but without listening there is no communication that passes. HERITAGE is not only a company loyalty, but much more it is the mirror where the customer wants to see his own image reflected: his choice.

Maintaining relevance is an ongoing process. Regularly assess the effectiveness of your strategies, measure key performance indicators, and be ready to pivot as needed to ensure your brand remains a relevant and influential player in your niche market.

Create a Community! They will give you support when it gets difficult and allow you to learn together. Actively engage with them to obtain honest feedback and also give feedback to what they do. It's not a one way road.