登录查看更多内容

How can you keep a prospect engaged after a product presentation?

由人工智能和领英社区提供技术支持

You've just delivered a great product presentation to a potential customer. You've shown them how your solution can solve their pain points, how it stands out from the competition, and how it fits their budget and timeline. But your work is not done yet. How can you keep them engaged and interested until they are ready to buy? Here are some tips to help you maintain a strong connection with your prospect and move them closer to a sale.

此文章中的业界达人

由社区从 6 条内容中精选。了解更多

Bill Gillespie

Obsessive-Compulsive...Better than Average Sales Dude, Speaker, Author & Mentor. If you want to sell more stuff I can…

1 Follow up promptly

The first thing you should do after a product presentation is to follow up with your prospect. Send them a thank-you email, a summary of the key points, and any relevant materials or resources that can help them make a decision. Don't wait too long to do this, as you want to keep the momentum going and show them that you care about their needs. Also, make sure to ask them for feedback and any questions they might have about your product.

添加您的观点

Bill Gillespie

Obsessive-Compulsive...Better than Average Sales Dude, Speaker, Author & Mentor. If you want to sell more stuff I can help.
举报内容
Show the prospect examples of how others are using the product or service. Prospects see objectives similar to their own addressed by other brands. How others use the service is 1,000 times more powerful than a rep’s sales speak.

已翻译

赞
Carl Spencer

Managing Director at Network Fish - Managed IT Services
举报内容
Ask Open-Ended Questions: Encourage active participation and gather valuable feedback by asking open-ended questions related to the presentation. This will prompt your prospect to share their thoughts, concerns, and any additional requirements they may have. By engaging in a dialogue, you create an opportunity to address their specific needs and tailor your offering to their unique situation.

已翻译

赞
DAVID MAURICIO RODRIGUEZ

Head of Programmatic Partnerships en Connectki | Ventas consultivas
举报内容
After the presentation, quick follow-up is crucial. It not only shows interest but also addresses any questions or concerns immediately, maintaining the connection. Furthermore, it's vital that any request, whether it's a memo or a proposal, is sent promptly. We cannot afford for requests to go cold; timeliness in responses is crucial for keeping the client's attention and trust.

已翻译

赞

2 Set clear expectations

Another way to keep your prospect engaged is to set clear expectations for the next steps. Let them know what you will do and what you expect them to do. For example, you might say that you will send them a proposal by a certain date, and that you would like them to review it and get back to you with any comments or concerns. By doing this, you create a sense of urgency and accountability, and you avoid any confusion or misunderstanding.

添加您的观点

Abdul S. Refaat

Discover the Best Payout Stack for Music ??
举报内容
Always set the next steps. Ask what their decision process looks like, and if anyone who wasn't on the call is involved, ask for them to be included in the communications. Another great question to ask is what a typical decision timeline looks like for them at their organization. Ask them what they would need from you in order to make their process seamless. Make sure to deliver that. Ideally by the end of the call there is the following: - Action items/answers you owe them. - Action items/answers they owe you. - Clearly defined timeline and next steps i.e., date for next call.

已翻译

赞

3 Provide value and education

One of the biggest mistakes you can make after a product presentation is to stop providing value and education to your prospect. You don't want to just push for a sale, but rather continue to demonstrate how your product can help them achieve their goals and overcome their challenges. You can do this by sharing relevant case studies, testimonials, white papers, blog posts, videos, or webinars that showcase your product's benefits and features. You can also offer to answer any questions they might have, or to schedule a demo or a trial if they want to see your product in action.

添加您的观点

Carl Spencer

Managing Director at Network Fish - Managed IT Services
举报内容
Provide Additional Materials: Share relevant materials with your prospect to further support your presentation. This could include case studies, whitepapers, success stories, or product demos. These resources can reinforce the value proposition and help your prospect gain a deeper understanding of how your product or service can meet their needs. Offer a Trial: If appropriate, provide your prospect with the opportunity to experience your product firsthand through a trial period. This hands-on experience can significantly increase their engagement and provide them with a tangible understanding of the benefits your solution offers. Be available to address any questions or concerns they may have during this trial period.

已翻译

赞

4 Build rapport and trust

Keeping your prospect engaged also means building rapport and trust with them. You want to show them that you are not just a salesperson, but a partner who understands their needs and wants to help them succeed. You can do this by being friendly, respectful, honest, and professional. You can also use social media, email, phone, or video calls to stay in touch and show your personality and interest. You can also ask them about their hobbies, interests, or personal life, and share some of yours, to create a more human connection.

添加您的观点

Carl Spencer

Managing Director at Network Fish - Managed IT Services
举报内容
Regularly stay in touch with your prospect through personalised emails, phone calls, or even social media interactions. Share relevant industry news, updates about your product, or success stories that align with their interests. This helps to keep your top of there mind and ensures you remain engaged with the prospect throughout their decision-making process. Remember, building and maintaining engagement with your prospect requires a proactive and personalised approach. By utilising these strategies, you can strengthen your relationship, address any concerns, and position yourself as a trusted advisor, increasing the chances of converting your prospect into a satisfied customer.

已翻译

赞

5 Ask for referrals and introductions

Another way to keep your prospect engaged is to ask them for referrals and introductions. This can help you expand your network and reach new potential customers who might be interested in your product. You can ask your prospect if they know anyone who might benefit from your solution, or if they can introduce you to someone who has a similar problem or need. By doing this, you show your prospect that you value their opinion and trust, and that you are confident in your product's value proposition.

添加您的观点

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Outside Sales

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How can you keep a prospect engaged after a product presentation?

1

2

3

4

5

6

1 Follow up promptly

2 Set clear expectations

3 Provide value and education

4 Build rapport and trust

5 Ask for referrals and introductions

6 Here’s what else to consider

Outside Sales

给文章评分

感谢您的反馈

更多Outside Sales相关文章

更多相关阅读内容

How can you keep a prospect engaged after a product presentation?

1

2

3

4

5

6

1 Follow up promptly

2 Set clear expectations

3 Provide value and education

4 Build rapport and trust

5 Ask for referrals and introductions

6 Here’s what else to consider

Outside Sales

给文章评分

感谢您的反馈

查看其他技能