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How can you involve stakeholders in the game UX design process?

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Game UX design is the process of creating a satisfying and engaging user experience for your game. It involves understanding your players, their needs, motivations, and preferences, and designing a game that meets or exceeds their expectations. However, game UX design is not only about the players. It also involves other stakeholders, such as developers, publishers, marketers, testers, and investors, who have different goals, perspectives, and feedback on your game. How can you involve them in the game UX design process without compromising your vision, quality, or budget? Here are some tips to help you collaborate effectively with your stakeholders and create a game that everyone loves.

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Omar Raddaoui

Quality | Product & UX Research | Design Innovation | Engineer | Author

1 Identify your stakeholders

The first step is to identify who are your stakeholders and what are their roles, interests, and expectations in your game project. You can use a stakeholder map to visualize and categorize them according to their level of influence and interest in your game. For example, you can divide them into four groups: high influence and high interest, high influence and low interest, low influence and high interest, and low influence and low interest. This will help you prioritize and communicate with them accordingly.

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2 Define your game vision

The next step is to define your game vision, which is the core idea and purpose of your game. Your game vision should be clear, concise, and compelling, and it should answer the questions: What is your game about? Who is it for? What makes it unique? How does it create value? Your game vision should be aligned with your stakeholder's goals and expectations, and it should guide your game UX design decisions. You can use a vision statement, a pitch deck, or a prototype to communicate your game vision to your stakeholders and get their buy-in.

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3 Involve stakeholders early and often

The third step is to involve your stakeholders early and often in your game UX design process. You can use various methods and tools to collect their feedback, such as surveys, interviews, focus groups, playtests, usability tests, analytics, or reviews. You can also use collaborative platforms, such as Trello, Slack, or Google Docs, to share your game UX design documents, such as personas, user journeys, wireframes, mockups, or user stories, and invite your stakeholders to comment, edit, or approve them. The key is to keep your stakeholders informed, engaged, and involved throughout your game UX design process, and to establish a regular feedback loop.

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Omar Raddaoui

Quality | Product & UX Research | Design Innovation | Engineer | Author
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When the UX team proceeds to develop ideal solutions in isolation from other teams, what happens is that they may not get buy-in from the key teams and stakeholders because these ideal solutions are typically far from implementable, have not been shaped by input from the key functional teams and are overcharged with features and specs beyond what functional teams can deliver or agree to deliver. When the UX team is not properly embedded into the product/team workflows, when the UX process and deliverables are not mapped onto the product/software delivery roadmaps, chances are the UX process is a long way from being healthy.

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4 Manage stakeholder expectations

The fourth step is to manage your stakeholder expectations and deal with any conflicts or disagreements that may arise in your game UX design process. You can use various strategies to manage stakeholder expectations, such as setting clear and realistic goals and milestones, defining roles and responsibilities, agreeing on the scope and budget of your game project, documenting and prioritizing the requirements and features of your game, and reporting and demonstrating your progress and results. You can also use negotiation and compromise skills to resolve any conflicts or disagreements with your stakeholders, and to balance their needs and preferences with your game UX design goals.

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Omar Raddaoui

Quality | Product & UX Research | Design Innovation | Engineer | Author
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As a UX designer, you must realize this: your amazing, ambitious UX design plans on paper may not necessarily collate with or simply translate into feasible, implementable technical and technological specs. Your cross-functional partners are likely operating with their hands full already. They juggle everything from technical specs, systems engineering requirements, architecture and system diagrams, software stacks, quality and testing reviews, etc. On top of that, they must reconcile development efforts with technical, technological, and organizational limitations. These will limit the degree to which technical teams can accommodate the UX team’s needs and wants, all the more so if the UX team has been operating in a siloed fashion.

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5 Validate your game UX design

The fifth step is to validate your game UX design with your stakeholders and your target players. You can use various methods and tools to test and evaluate your game UX design, such as prototypes, alpha and beta versions, usability tests, playtests, analytics, or reviews. You can also use metrics and criteria to measure and compare your game UX design performance, such as retention, engagement, satisfaction, or revenue. The aim is to validate your game UX design with your stakeholders and your target players, and to identify and address any issues or opportunities for improvement.

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Omar Raddaoui

Quality | Product & UX Research | Design Innovation | Engineer | Author
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Lack of empirical research to validate assumptions and insufficient prototyping, testing, and iteration are real pitfalls UX designers and organizations should be wary of. You have to prototype and iterate often on far-from-finished products and frequently seek inputs from your end users and stakeholders. Rinse, lather, repeat. With each iteration and prototype, augment your purview and design better.

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6 Celebrate your game UX design success

The sixth and final step is to celebrate your game UX design success with your stakeholders and your target players. You can use various ways to celebrate your game UX design success, such as launching your game, announcing your achievements, thanking your stakeholders and your target players, or organizing a party or an event. The goal is to celebrate your game UX design success with your stakeholders and your target players, and to foster a positive and lasting relationship with them.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you involve stakeholders in the game UX design process?

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3

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5

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1 Identify your stakeholders

2 Define your game vision

3 Involve stakeholders early and often

4 Manage stakeholder expectations

5 Validate your game UX design

6 Celebrate your game UX design success

7 Here’s what else to consider

Game Design

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How can you involve stakeholders in the game UX design process?

1

2

3

4

5

6

7

1 Identify your stakeholders

2 Define your game vision

3 Involve stakeholders early and often

4 Manage stakeholder expectations

5 Validate your game UX design

6 Celebrate your game UX design success

7 Here’s what else to consider

Game Design

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