How can you innovate internal communication?

1 Use multiple channels

Don't limit yourself to just email, intranet, or newsletters. Explore different ways to communicate with your audience, such as podcasts, videos, webinars, blogs, or social media. These channels can help you deliver your message in a more engaging and personalized way, as well as reach different segments of your workforce. For example, you can use podcasts to share stories, insights, or interviews with leaders or experts. You can use videos to showcase projects, achievements, or best practices. You can use webinars to provide training, updates, or Q&A sessions. You can use blogs to share opinions, insights, or tips. You can use social media to create communities, conversations, or polls.

2 Involve your employees

Don't just talk at your employees, talk with them. Invite them to participate in your internal communication and make it a two-way dialogue. You can do this by asking for feedback, suggestions, or questions. You can also create opportunities for them to contribute content, ideas, or stories. For example, you can ask them to share their experiences, challenges, or successes in a blog post, video, or podcast. You can also encourage them to comment, like, or share your content on social media or intranet. This way, you can make your employees feel valued, heard, and involved in your organization.

3 Experiment with new formats

Don't be afraid to try new things and be creative with your internal communication. You can experiment with different formats, styles, or tones to make your content more appealing and memorable. For example, you can use infographics, animations, or comics to illustrate data, facts, or processes. You can use quizzes, games, or challenges to test knowledge, skills, or behaviors. You can use humor, storytelling, or metaphors to make your message more relatable and fun. You can also use interactive elements, such as polls, surveys, or live chats to make your content more responsive and engaging.

5 Learn from others

Don't isolate yourself from the external world and the best practices of other organizations. Learn from others who are innovating their internal communication and see what you can apply or adapt to your own context. You can do this by following industry trends, research, or case studies. You can also network with other internal communicators, join online communities, or attend events or webinars. For example, you can follow blogs, podcasts, or newsletters from experts or thought leaders in internal communication. You can also join groups, forums, or platforms where you can exchange ideas, tips, or resources with your peers.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?