How can you increase your visibility and traffic?

Knowing your target is essential to create content capable of bringing traffic to the website. For this reason, I recommend working not only on short tail keywords, but also on long tail keywords and thinking about voice search when creating content for the website. In my opinion, a page, a keyword, a goal is still valid and the best website is the one that responds to a need or requirement.

For me, valuable content means content that responds to a need, is written in a simple way and lends itself to being shared online.

Crafting impactful content is key for social media success. Know your audience, create engaging original content, and diversify formats. Curate relevant insights, provide your perspective, and stay consistent. Prioritize value to build authority and deepen connections.

Promoting business content goes beyond publishing on online channels. I also recommend doing comment marketing and interacting with your online community to increase the visibility of the content.

Engaging your audience effectively requires a flexible, hands-on approach—there's no universal strategy that guarantees success forever. Engage by integrating into the community: ask open-ended questions, interact in comments, and spark interest through varied reactions. Each brand attracts a unique audience, so testing different methods is crucial to see what resonates. Authentic engagement goes beyond mere likes; it's about understanding and responding to your audience's feedback nuances. Platforms like Facebook groups and Reddit are invaluable for gathering insights. Spend time exploring these communities, and don't hesitate to ask questions directly. This proactive involvement can uncover what indeed captivates your audience.

The successful content marketing manager is the one who monitors and analyzes the performance of the content in terms of views, interactions and response to the call to action.

There's no one-size-fits-all rule regarding metrics; tailor your metrics to align with your strategy and objectives. To enhance performance, it's crucial to identify your approach's practical elements and shortcomings. Make sure to expand your analysis of your efforts. Examine your competitors as well. Conduct comparisons with brands that offer similar products but successfully engage their audience. This will allow you to identify key factors contributing to increased interest, engagement, and reach. You can develop your best practices and incorporate new, effective elements as you discover what works for you and your competitors. You should be ready to revise your approach, even discarding practices that no longer serve your goals.

In addition to analyzing your brand and competitors, I recommend broadening the analytics scope to include the entire category. For instance, focus on something other than direct competitors in the gaming sector. Look at the broader conversation around gaming. You might discover valuable trends or patterns in the general discourse. Also, pay close attention to the effectiveness of posts. Often, smaller influencers may be more impactful than larger ones, as they can effectively engage a broader segment of your target audience.

Since 2016 I have been working alongside companies to create valuable content capable of bringing visibility, sales and increased turnover. To do this, I combine strategy and creativity since valuable content must be captivating and designed to solve a problem.