How can you increase your conversion rate from inquiries to applications?
If you work in admissions, you know how important it is to convert inquiries into applications. Inquiries are potential students who have shown some interest in your program, but have not yet submitted an application. Applications are the next step in the enrollment funnel, and they indicate a higher level of commitment and readiness. How can you increase your conversion rate from inquiries to applications? Here are some tips to help you.
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Personalized engagement:Constantly interact with leads to address their questions and concerns. This ongoing dialogue helps build trust and can shepherd hesitant prospects through the decision-making process.
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Understand lead backgrounds:Before engaging with prospective students, delve into their academic interests and goals. Tailoring discussions based on their aspirations creates a more relevant and compelling case for your program.